PLAYback - Fall 2011 - (Page 28)
Upcoming Russian Trade Shows Create New Opportunities
ECONOMIC INDICATORS ESTABLISH THE SOLID FUTURE OF THE RUSSIAN MUSIC PRODUCTS MARKET, AND THE NAMM MUSIKMESSE RUSSIA AND PROLIGHT + SOUND NAMM TRADE SHOWS, MAY 16–19, 2012, IN MOSCOW, PRESENT A GLOBAL STAGE FOR MEMBER COMPANIES TO GROW.
While NAMM and Messe Frankfurt work to develop the two new upcoming shows, NAMM Musikmesse Russia and Prolight + Sound NAMM Russia, the industry continues to learn about the strong opportunities for this music products market. The country’s economy has begun to recover from the economic crisis that started in 2008, with GDP growth at 4.1% in the first quarter of 2011. In addition, the negotiations for Russia’s admission to the World Trade Organization are promising. This significant step will be conducive to liberalization of trade with the rest of the world and the development of opportunities for international investment. The Russian musical market is With this solid foundation, the show’s targeted areas of Russia and the CIS present a market of almost 300 million consumers, with Russia’s population particularly presenting an uppermiddle income country of sophisticated, discerning consumers. The country is also specifically welcoming to the music products industry. The Russian musical market is potentially the largest in Europe. Russia alone has more than 5,000 music schools for children. Often, these schools have old and unsuitable instruments that need to be replaced. The volume of the Russian musical instruments and technologies market is estimated at 450 million U.S. dollars. In 2010, imports in some product segments increased by 36.3 percent compared to the previous year.
potentially the largest in Europe. Russia alone has more than 5,000 music schools for children. Often, these schools have old and unsuitable instruments that need to be replaced. The volume of the Russian musical instruments and technologies market is estimated at 450 million U.S. dollars.
Join the dozens of exhibitors already signed up to participate, including Sennheiser, Roland, Taylor Guitars, Peytrof, Hal Leonard, C.F. Martin, Olympia and Hunter Music Instruments. If your company is interested in exhibiting at either of the inaugural shows in 2012, log on to www.namm-musikmesse.ru and www.prolight-namm.ru to learn more about the audiences and benefits, as well as the services provided to create a successful event.
Table of Contents for the Digital Edition of PLAYback - Fall 2011
PLAYback - Fall 2011
From the President
Music in the News
Cover Story: The Top 100 Dealer Awards, A New Summer NAMM Tradition
New Domestic Members
NAMM at a Glance
PLAYback - Fall 2011