Playback - Spring 2008 - (Page 3)

CONTENTS Brin gin g Recreational M usic Makin g to IRAQ 14 Bringing Recreational Music Making to Iraq A NAMM-supported project, led by music therapist Christine Stevens, brings the healing power of music to war-torn areas of Kurdish Iraq. 4 From the President NAMM President/CEO Joe Lamond discusses the role of music-brain research in growing the market of music makers of all ages. 23 New Domestic Members NAMM Welcomes Its Newest Members from the United States 6 NAMM Events 24 International NAMM Welcomes New International Members • NAMM Promotes Music Education Globally 6 14 13 28 29 The NAMM Show in Anaheim set records and helped more than 88,000 registrants define their future in the industry. Up Next—Live from Nashville: 2008 Summer NAMM! 27 Washington Watch NAMM Supports National Polling Exploring Attitudes About the Way Schools Approach the Development of Imagination 12 Music in the News Wanna Play Music? Week May 5–9, 2008 • Sharing the Love • Nature vs. Nurture • Musicophilia: Tales of Music and the Brain • Wanna Play? Profile: Q&A with Robert Downey, Jr. 28 NAMM Foundation Moments of Healing • The 2008 Best Communities for Music Education—Did Your Town Make the Grade? • A Little Day Music • A Progressive Donation 16 Commercial 5 Tips to Help You Market Microphones • Industry Bookshelf: The World is Flat: A Brief History of the Twenty-First Century by Thomas Friedman • Trade Shows Still a Top Choice for Business Decision Makers 30 Music Notes Did You Know April is Jazz Appreciation Month? • PartnerShip Testimonial • Who Would You Choose to Help Lead NAMM? • The Cost of Doing Business Survey is Underway! 18 Retail 5 Ways to Survive And Thrive • Reaching Teens with Rock Star Dreams • Industry Innovator: Liane Rockley of Rockley Music Center 32 Resources A full listing of NAMM resources that can benefit your business. 22 Reps in the Field 5 Steps to Great AV Presentations 34 Viewpoint Important ideas overheard at the NAMM University sessions in Anaheim.

Table of Contents Feed for the Digital Edition of Playback - Spring 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News Bringing Recreational Music Making to Iraq Commercial Retail Reps in the Field New Domestic Members International Washington Watch NAMM Foundation Music Notes Resources Viewpoint

Playback - Spring 2008

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