Playback - Spring 2009 - (Page 15) So You Wanna Play Music Hotline During Wanna Play Music Week, NAMM’s special music hotline will connect celebrity musicians and music store representatives with consumers to talk about how to select the best instrument and overcome the most common challenges. This effort will encourage people to take the next step in learning to play, and callers will be directed to get in touch with their local NAMM Retail Member music store (which can be found on www.wannaplaymusic.com in the NAMM Dealer Locator). NAMM’s Wanna Play? Film Contest NAMM has launched the first installment of its Wanna Play? Film Contest—reaching out to more than 500,000 music and film enthusiasts and asking them to create short films that highlight the positive aspects of making music. The contest will run through May 2009. The winner will fly to Nashville for an industry world film premiere at the 2009 Summer NAMM Pre-Show Party at The Hang. Promote Free Lessons for New Students: Let NAMM’s Lesson Locator Lead the Way We encourage NAMM Members to take advantage of this publicity opportunity by offering free music lessons to new students during Wanna Play Music Week. NAMM will be seeking reporters, columnists and bloggers who’ve never played music and hook them up with a free, 15-minute “get started” music lesson. We’re also launching a new Lesson Locator featuring the most comprehensive database of music educators on the Web from NAMM Member stores, MTNA (Music Teachers National Association), www.takelessons.com and www.lookingforlessons.com. This tool will connect prospective players with a teacher. Wanna Play? Consumers Can, with This Free Musical iPhone Application NAMM’s new iPhone application and program gives consumers a taste for playing music while inspiring them to learn to play a real instrument. Known musicians will give an audio tutorial to consumers via iPhone on how to play one of their hit songs, while reinforcing the benefits of making music that are important to them. The application will also feature a dealer locator function to help them take the next step— to your store. Ongoing Media Relations NAMM will promote Wanna Play Music Week in a series of Webcam broadcasts on www.wannaplaymusic.com from schools across the country and from a national event based at a New York City school. We’re also working to coordinate print and broadcast interviews with participating celebrities discussing how learning to play music impacted their lives. Get Your FREE Wanna Play? Resources! NAMM’s Wanna Play? program features collateral materials for Members to use as in-store merchandising—including posters, window decals, brochures and buttons—to raise awareness that music making is for everyone. Send an e-mail to info@namm.org to request these materials. Also, the Wanna Play? Web site features information on the campaign with regular updates on news, local events, musician spotlights and the NAMM Dealer Locator and new Lesson Locator. Find out how you can bring Wanna Play? to your store during Wanna Play Music Week—and throughout the year! Call NAMM at 760-438-8001 or check www.wannaplaymusic.com and stay tuned for more details. SPRING 2009 15 http://www.wannaplaymusic.com http://www.takelessons.com http://www.lookingforlessons.com http://www.wannaplaymusic.com http://www.wannaplaymusic.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.