Playback - Spring 2009 - (Page 3) CONTENTS 14 Ring in May with Wanna Play Music Week NAMM continues to “go after the freeway” to create more active music makers with new programs and opportunities as we celebrate the second annual national Wanna Play Music Week, May 4–8. 4 From the President NAMM President/CEO Joe Lamond looks at how the association can help Members through this challenging time. 25 New International Members NAMM Welcomes Its New Members from around the Globe 6 NAMM Events 26 International Spotlight on Local Community Music Stores around the Globe • Latin American Music Program Receives National Award NAMM Members from around the world came together at the 2009 NAMM Show in Anaheim, Calif., January 15–18, for a magical mystery tour of the best our industry has to offer. • Opportunity Rocks at 2009 Summer NAMM! 28 NAMM Foundation NAMM Foundation Grantee Spotlight: GAMA Teaching Guitar Workshops • Museum Moment: “ON!” The Beginnings of the Electric Sound Generation • Rally Your Community for Music Education 6 14 12 Music in the News NAMM Celebrates Music Making in Advertising with Wanna Play? Awards • Play. Shoot. Win. NAMM’s Wanna Play? Film Contest • Wanna Play? Celebrity Testimonial 30 Washington Watch Music, Arts and the Economic Stimulus • USDA Amends Plan to Implement Lacey Act Requirements 16 16 Commercial Industry Innovator: Manuel Rodriguez, Jr., of Guitarras Manuel Rodriguez and Sons • 3 Ways to Effectively Use a Blog to Promote Your Brand and Product 31 Music Notes Free Customized Information to Help Build Your Business • Celebrate Jazz Appreciation Month with Your Customers! • Technology Update: NAMM Committee Releases New Version of B2B XML Standards 19 Retail DCI Opt-in Program for NAMM Member Retailers • FREE Sesame Street Music Works Materials! • 7 Sales Promotion Ideas to Improve Your Business—Now! 32 Resources A full listing of NAMM resources that can benefit your business. 24 New Domestic Members NAMM Welcomes Its New U.S.-Based Members 34 Viewpoint Overheard at NAMM U Breakfast Sessions: NAMM U speakers share their perspectives on ways that Members can expand their reach and grow their customer base. 19 29
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