Playback - Spring 2009 - (Page 8) EVENTS Come Together for New Ideas From the standing-room only NAMM University Breakfast Sessions to the quick, focused sessions taking place throughout the day in the Idea Center, attendees were able to gain new ideas, find answers to challenges and learn about how to use new media to maximize their company’s marketing efforts. “I came away from this morning’s session with the realization that the status quo just doesn’t work anymore. We, in this industry, have become complacent and just expect our customers to walk in the door like they did 20 to 30 years ago. We need an infusion of energy and new ideas into the business.” Joel RoSS Randy’s Music Rockford, Ill. “We learned we can do a lot with our Web site. Whether it’s youTube or y one of the other social networking sites, you can use them to direct people to your site. It’s a window into the store. These guys also suggested letting them know who our staff are with little bios because people like to buy from people.” CASe BoSKeRS Note-able Music lethbridge, Alberta, Canada “Honestly, I think we’re going to implement almost everything we heard today. on the inventory side and the financial side, I think there’s a lot of things that I hadn’t thought of trying or implementing, but I will for sure now.” RICHARD FIRMAN KyR Music Chino, Calif. 8 PLAYback
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