Playback - Summer 2008 - (Page 3)

CONTENTS 10 The Local Community Music Store: A Family Affair Meet three families for whom music retail is a family affair. Their multigenerational businesses have endured through the decades, and everyone brings something important to the table—from the credibility and experience of its elders, to the innovation and enthusiasm of its youngest members. 4 From the President 20 Reps in the Field Spotlight on NAMM Rep: Bobbi Brooks, Industry Rep NAMM President/CEO Joe Lamond discusses the importance of the Wanna Play? campaign and how this messaging connects with consumers to benefit our industry. 21 New Domestic Members NAMM Welcomes Its Newest Members from the United States 6 NAMM Events 6 10 13 18 28 Get Ready for Business, Education and Fun at 2008 Summer NAMM! • Seventh Annual Pre-Show Party at The Hang • NAMM University Offers Great Tips • NAMM All-Industry Drum Circle • Music Education Day • A New Way of Doing Business: “The Club” • Patent/Trademark Questions? • Finding Nashville’s Hot Spots 24 International Spotlight on Local Community Music Stores around the Globe: Sheehan’s Music Services, Ltd. • Music Monday in Canada Receives Support from Playhouse Disney • NAMM Announces Formation of NAMM International, LLC • NAMM Welcomes Its Newest International Members! 8 Music in the News Wanna Play Music Week a Hit! • Young @ Heart • 60 Minutes: El Sistema • Inc. Magazine • Finding the Groove 26 NAMM Foundation 2008 NAMM Foundation Awards • 2008 Best Communities For Music Education Announced • NAMM Grantee Profile: The National String Project Consortium 14 Commercial 5 Ways to Drive Customers to Your Web Site • Ziggy Marley Supports the Little Kids Rock Music Education Program • Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath 28 Music Notes NAMM Town Hall Meeting Recap • NAMM Hits the Road with the Disney Family Music Tour • Selling Rock Star Dreams • NAMM Joins with FORTUNE Magazine in Search of the World’s Best Corporate Band 16 Retail 5 Ways to Drive Traffic into Your Store • NAMM Teams with DCI and the Vans Warped Tour—and You Can Too! 32 Resources A full listing of NAMM resources that can benefit your business. 18 Washington Watch In May, NAMM marched on Capitol Hill during its annual Washington Fly-In for Music Education. Joined by several NAMM Members and celebrities David Cassidy and Regina Belle, NAMM representatives were able to meet with a variety of influential legislators and advocate for music and the arts. 34 Viewpoint Town Hall Meeting impressions.

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

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