Playback - Summer 2008 - (Page 30)

MUSIC NOTES NAMM Hits the Road with the Disney Family Music Tour The first-ever Disney Family Music Tour kicks off this summer, and NAMM will be there at every stop, sharing the benefits of music making with the thousands of parents and kids in attendance. Beginning in July, the Disney Family Music Tour will host 23 live shows in nine markets across the Northeastern United States, with an estimated total attendance of more than 150,000 children— ages 4 to 8—and their parents. The festival features live music acts from Playhouse Disney’s stable of performers, including Choo Choo Soul, The Imagination Movers, Dan Zanes and Ralph’s World, as well as special appearances by They Might Be Giants and Raven. There will also be a variety of activity zones focused on stimulating the imagination through music, arts and play, where attendees are encouraged to discover their inner superstar in a fun, kid-friendly environment. NAMM will host the Wanna Play? interactive music area of the festival, which will feature numerous hands-on opportunities to explore real musical instruments, educational information about musical instruments and performance opportunities with facilitated drum circles and sing-alongs. In addition, there will be an area for advocacy and marketing materials and a dealer locator to help parents find their closest NAMM Retail Member for instruments and lessons. NAMM Retail Members in each market will be invited to represent their store at the Wanna Play? interactive music area and talk to local parents about music. Check PLAYback Digital for updates or call NAMM Market Development at 800-767-6266 to learn more about how you can get involved. Selling Rock Star Dreams CAPITALIzING ON ThE DREAMS AND DESIRES OF ASPIRING MUSICIANS, SAVVy MARkETERS ARE hELPING UP-AND-COMING BANDS TO ShOWCASE ThEIR TALENT AND TAkE ThEIR ShOT AT STARDOM. If it seems like there are more bands than ever before competing in the media, it’s no coincidence. Since American Idol first captured the public’s attention, musicians of all ages and genres have yearned for their shot at stardom. In May, VH1 offered its viewers the opportunity to compete for the chance to play with rock legend Jon Anderson during the upcoming Yes tour. The promotion not only drew people to their Web site to submit video applications, it also increased site traffic as visitors logged on to check out all the submissions and vote for their favorites. Take a look at the winner and the finalists for yourself at www.vh1.com/events/a2n/contests/yes. Gretsch, a longtime NAMM Member, recently held a talent hunt of their own in celebration of the company’s 125th anniversary. The Next Gretsch Greats Unsigned Band Competition invited players from seven countries to compete for a spot at a New York City concert headlined by legendary Great Gretsch Artists and more than $20,000 worth of Gretsch drums and guitars. The top 10 finalists will be notified in late July, with the final winners announced on September 1. For updates, check www.Gretsch125th.com. 30 PLAYback http://www.vh1.com/events/a2n/contests/yes http://www.Gretsch125th.com

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

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