Playback - Summer 2008 - (Page S5)

2008 SuMMER NaMM OFFERS MuST-aTTENd SESSiONS! Two of this year’s NAMM U sessions will feature speaker Elly Valas, co-author of Guerrilla Retailing and president and CEO of Valas Consulting Group, LLC: Guerrilla Retailing: unconventional Ways to Make Big Profits from Your Retail Business mid- and upper-end guitar buyers, fine keyboard and piano purchasers, sound system users, band directors, professionals and more. All of these people have one thing in common: They want your Web site to connect them to your store's expertise and product knowledge. We'll explore how your site can serve them and develop leads and profits for your company. A must-attend session for anyone doing business today! Breakfast Session, Saturday, June 21, Grand Ballroom, Renaissance Hotel. Breakfast served 8–8:30 a.m.; first come, first served. Session runs 8:30–9:30 a.m. 11 a.m. how to Turn Zero-Cost Marketing into Big-Budget Results (Sales/Marketing) Presented by Bob Popyk, Founder of Bentley-hall, inc., and Columnist for Music Trades Magazine Creating a high-Performance Sales Team Idea Center, Booth #837, Saturday, 1 p.m. Elly Valas served from 1992 to 2003 as president and CEO of The North American Retail Dealers Association (NARDA), a trade association providing training, consulting and business services to independent retailers. Her consultancy firm serves to help retailers build progressive, profitable businesses, increase their market share and take their businesses to the next level. As the co-author of Guerrilla Retailing, Elly offers music dealers a fresh perspective on building their retail business. If you don’t have a mega-store marketing budget tied together with a big checkbook and a bigger crystal ball, this is the session for you. Learn some ideas to bring more customers into your store immediately without having to go to the bank. Find out lots of easy ways to generate more store traffic each day by getting everyone in your store involved. If you want to give your sales an immediate boost by using a little creativity coupled with some initiative and ambition, check out this program. e-Commerce and the Web—Back-to-Back dedicated Sessions 11:30 a.m. how to Sell your Toughest Customers 90 Percent of the Time (Sales/Marketing) Presented by Bob Popyk, Founder of Bentley-hall, inc., and Columnist for Music Trades Magazine On Sunday, NAMM U will host three-and-a-half hours of backto-back sessions focusing on e-commerce and the Web. Running from 10:30 a.m. to 2 p.m. in the Idea Center, these sessions will offer all the ideas, all the techniques and all the strategies you need to exploit the e-commerce revolution and level the playing field for your business on the Web. Are customers getting “tougher” to sell? Competition today is more than just the dealer down the street—it’s the Internet, catalogs, the classified section of your newspaper and anything else that might prevent a sale. Learn some simple ways to close a high percentage of those “tough” customers who beat you up over price, tell you they’re “shopping around” and walk out of your store without buying. Just a couple of these ideas put to use could take your sales up a notch right away. FRiday, JuNE 20, 2008 BREaKFaST SESSiON 8 a.m. State of the industry address Joe Lamond, NaMM President/CEO 8–8:30 a.m. Breakfast (first come, first served); 8:30–9:30 a.m. Session Grand Ballroom, Renaissance Nashville In the annual State of the Industry Address, NAMM President/ CEO Joe Lamond will explore the current state of our industry and discuss the trends, challenges and opportunities that will influence the music products community during the second half of the year—and beyond. Noon (One-Hour Lunch & Learn Presentation) Case Study: an innovator's Perspective on Store design (Store Design) Presented by Gayle Beacock, Vice President, Beacock Music For the past few years, Beacock Music has taken its store design to new heights. Please join Gayle Beacock and merchandising expert Michelle Webb to hear their perspective on design, their latest creations and their passion for these projects. They will take questions in the second half of this one-hour session. 1 p.m. (One-Hour Presentation) Panel Discussion: “Ask the Experts” (Retail Ideas) Moderated by Zach Phillips, Editor, Music inc. IDEA CENTER SESSIONS (BOOTH #837) 10:30 a.m. how your Web Site and your POS Can Produce hot Buyers, Keep Warm Prospects and Manage Cold Leads (e-Commerce/Web) Presented by Gordon O'hara, Managing Partner, Retail up! Music The Web and your POS have always been about connections. In the retailer’s case, it’s how to keep prospects and customers connected to your store. We're talking about the cream: You, the music products retailer, asked the hard-hitting questions. Now, you’ll get answers. Join this panel of Music Inc. magazine's esteemed columnists to learn solutions to your finance, sales, marketing, merchandising and staffing issues. These specialists will respond to questions submitted prior to Summer NAMM but will also take audience questions in the second half of this onehour session. 2 p.m. NaMM's New Members-Only insurance Portal with Discounts for Health and Lifestyle (Retail Ideas) Presented by Christine Lee, Principal Program Business Leader, Mercer Don't miss your new Member benefit, the insurance services and PLAYBACK SUPPLEMENT 5 Information contained in this document is subject to change without notice.

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

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