Playback - Summer 2008 - (Page S6)

products offered through NAMM's Smart Business Interactive Portal from Mercer. This session discusses the new program, which offers a free prescription card for all Members, their families and employees. In addition, the program offers options for savings on health services, including alternative medicine, dental, vision, chiropractic and doctor visits, as well as movie tickets, dining, hotels and more. SaTuRday, JuNE 21, 2008 BREaKFaST SESSiON 8 a.m. Guerrilla Retailing: unconventional Ways to Make Big Profits from Your Retail Business Elly Valas, President and CEO, Valas Consulting Group, LLC 8–8:30 Breakfast (first come, first served); 8:30–9:30 Session Grand Ballroom, Renaissance Nashville How do you fight back when you’re outnumbered, outgunned and outspent by the competition? This program will show you how to survive and thrive in today’s hyper-competitive world of retail. Learn how to increase footsteps to your door, how to create a great customer experience and how to invest your time, energy and money more effectively. You’ll leave this session with concrete ideas to take your business to the next level and with the energy and enthusiasm to implement those ideas. 2:30 p.m. Presented by Percussion Marketing Council: How to Increase Profits in Your Female Drum Market (Retail Ideas) Learn how to understand the tremendous sales and marketing opportunities that currently target the female drumming market. This panel will address how to drive existing female percussion players—as well as non-players—into your store. 3 p.m. The Value of Store Design (Store Design) Presented by Chris Miller, President, Pacific Store Designs, Inc. When properly applied, design is one of the best returns on investment in retail today. But how can you prove it? Let Chris Miller show you! This session will reveal how retailers can develop a shared understanding of the return on investment of design, so that its value as an effective business tool can be convincingly communicated. IDEA CENTER SESSIONS (BOOTH #837) 10:30 a.m. how to Give your Web Site More Curb appeal (e-Commerce/Web) Presented by Kevin M. Mitchell, MMR associate Editor and Web Wise Columnist 3:30 p.m. your Lesson Program—The heartbeat of the Community Music Store (Lessons) Presented by Pete Gamber, Owner, alta Loma Music Everyone's selling gear—from national retailers to gas stations. And everyone's got a Web site. So what makes you special? Your lesson program! It creates, develops and encourages musicians of all ages! Your lesson program can make you unbeatable in your community, and that's where it counts. Pete will show you how to create a fantastic music lesson program and grow it during the next five years! The reality is that your Web site is now your new storefront. Over 70 percent of customers in your hometown do research online before ever getting in the car and driving to a brick-and-mortar shop. So now that your Web site is their "first impression" of your store, is it all that it can be? Does it inspire your customers to get off the couch and drive to your store? Kevin will show examples of sites that have real "curb appeal" and offer five important ways to make your site better, more appealing and more likely to bring customers into your store. 4 p.m. Get Out of your Store! Get Out in your Community! (Retail Ideas) Presented by Pete Gamber, Owner, alta Loma Music Forget MySpace, You Tube, Facebook and all that trendy hightech stuff! Nothing beats getting out of your store and meeting musicians and potential musicians! The Internet can't put a guitar in someone's hands for the first time, or encourage a person to start playing an instrument. You can, if you get out of your store! Find out what Pete does when he's not in his store. His ideas will increase new customers and students for your business—without hitting your checkbook! 11 a.m. how to Enhance the Customer Experience and Drive Up Profitability (Sales/Marketing) Presented by George hines, President, George's Music, inc. The state of the retail industry is in flux. The days of competing on selection and price are gone. Increasingly, consumers are choosing where they shop based on their in-store experience. This session will highlight how retailers can improve service for their customers and increase the bottom line. 4:30 p.m. your Lesson Rooms—your Best Place to Market to your Students! (Lessons) Presented by Pete Gamber, Owner, alta Loma Music 11:30 a.m. 5 Ways to Financially Fix Your Store (Retail Ideas) Presented by alan Friedman, CPa, Friedman, Kannenberg & Company, P.C. Do you use the lesson room as a place to market to students? Do your students get dropped off, beeline it to the lesson and then haul buns back out to mom, who has to get the next kid off to soccer? If so, listen to Pete's ideas of how to sell more gear and services to your students! Today’s independent music retailers face an endless barrage of challenges, ranging from external factors beyond their control— such as rising gas prices, falling real estate and stock market values, and discounting from mass merchants and online retailers—to internal factors within their control, such as the constant need for inventory management and monitoring of operating expenses. And despite the unpredictable landscape, music retailers can survive and even flourish by implementing some 6 PLAYBACK SUPPLEMENT Information contained in this document is subject to change without notice.

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

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