Playback - Summer 2008 - (Page S8)

time-tested practices that have proven to generate profits and improve cash flow. Join industry CPA Alan Friedman for a look at five essential practices to financially improve operations for all music stores. Noon (One-Hour Lunch & Learn Presentation) Panel discussion: how to Redesign your Retail Store on a Dime (Store Design) Moderated by danny Rocks, Catalyst, The Company Rocks 3:30 p.m. how to Make the Most of in-Store Events and Double Your Press Coverage! (Sales/Marketing) Presented by Myrna Sislen, Owner, Middle C Music Even if you are not considering a store remodel, you need to attend this session! Join Danny Rocks and his panel of experts as they examine actual music store remodeling projects. See the “before and after” photographs of these remodels. You will even have a chance to win a prize: an estimate for the cost of the remodel and the expected return on investment! How often have you wanted press or television coverage for your store events but couldn’t even get a bite from your local newspaper? Learn some new—and old—tricks for pitching the media that will help you get some coverage. Develop unique and catchy story angles that will make the media beat a path to your door. And remember: Life is a press release. 4 p.m. (One-Hour Presentation) It Worked for Me! (Retail Ideas) Presented by alan Friedman, CPa, Friedman, Kannenberg & Company, P.C. 1 p.m. (One-Hour Presentation) Good to Great: Creating a high-Performance Sales Team (Sales/Marketing) Presented by Elly Valas, President and CEO, Valas Consulting Group, LLC It's no secret that the best teams in sports are those that are the best managed and the best coached. They attract the best team members, who clearly understand their goals. Find out how you can recruit the best players to your team and set goals that motivate them to peak performance. Learn how to increase your margins, improve your close rate and raise your average ticket. You don’t have to look far for new ideas—they are all around. The trick is to take someone else’s great idea and adapt it to fit your store’s situation. This could be a sales promotion or a merchandising plan—even a hiring and training procedure. See it, adapt it, implement it and document it so that you can use it again! Alan Friedman and his panel of retailers will share the practical ideas that have worked in their stores. Join us for this fast-paced session; bring ideas that work for you and be prepared to take away some winning ideas that you can put to work next week! 2 p.m. How to Beat Today's Retail Challenges (Retail Ideas) Presented by al Slivinski, President, Retail Business Solutions 5 p.m. how your Lesson Programs Can Give your Store a Competitive Advantage (Lessons) Presented by Ravi, Columnist, Clinician and Consultant to the Music Products industry In this session, you will learn seven tips to help you profitably manage your business in today's highly competitive retail environment. 2:30 p.m. how to Level the Playing Field on the Internet (e-Commerce/Web) Presented by Jim Norris, President, Norris-Whitney Communications Despite the increase of Internet retailers and mass merchants selling musical instruments, "Mom & Pop" can still count on lessons to pay the rent and consistently bring in customers, right? Wrong! Chains, renowned music colleges and fully Internet-based music schools now offer online instruction. Not all of it is good, but some of it is great—even offering instruction from famous musicians. In this session, Ravi will discuss how to create tangible value in your lesson program to lock in the students you have and "sell" that value to potential new students and customers. Learn how to expand your teachers' resources, techniques and recruitment abilities, and create winning lesson programs. This session will discuss how innovative uses of technology and data insights can help retailers reach out to customers in a more meaningful way and level the playing field on the Internet. SuNday, JuNE 22, 2008 BREaKFaST SESSiON 8 a.m. Best in Show: This Year’s Hottest Products Frank alkyer, Publisher, music Inc., and Panel 8–8:30 Breakfast (first come, first served); 8:30–9:30 Grand Ballroom, Renaissance Nashville Session with thousands of exciting new products at the show, it’s sometimes difficult to make sure you’ve seen all the important new items. Join Music Inc. publisher Frank Alkyer and his dedicated panel of retail buyers, media and gear heads as they scour the aisles and dig into the merchandise to find the best products, ideas and trends from the hidden depths of the show. You know as soon as you get home, someone always says, “Did you see the new … ?” and you feel like you’re the only person who missed it. This is your opportunity to change all of that in this rapid-fire, 60-minute snapshot of what to see before leaving Nashville. 3 p.m. How to Weather Recessionary Storms (Retail Ideas) Presented by Ken Murray, CEO, amazing Saint Coaching and Consulting Economic indicators point to a slowdown. Fewer customers are coming to the store. The “R” word is on the tip of everyone’s tongue. But wait! Good news is on the way. Ken Murray will offer practical solutions for: • Implementing cost-saving strategies • Driving sales with fewer customers • Controlling on-hand inventory • Investing resources in your greatest asset Attend this remarkable session and enlarge your umbrella in the recessionary storm. 8 PLAYBACK SUPPLEMENT Information contained in this document is subject to change without notice.

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.