Playback - Summer 2008 - (Page S9)

IDEA CENTER SESSIONS (BOOTH #837) 10 a.m. Panel discussion: indy Music Retail Groups— The Why, the What and the How (Retail Ideas) Moderated by harry Gillum, Showtime Music Co. 1 p.m. (One-Hour Special Presentation) industry Panel discussion: ask the Technology Experts (e-Commerce/Web) Moderated by danny Rocks, Catalyst, The Company Rocks Learn why it makes sense to participate in a buying or sharing group and how to go about joining or forming a group. 10:30 a.m. (One-Hour Presentation) how to Build your Web Site Community—Take Advantage of Free Advertising! (e-Commerce/Web) Presented by Jen Lowe, President, BoomBoom Percussion, LLC You asked the hard questions. Now you’ll get some answers to those questions. Join this panel of Web and technology experts to learn solutions that will keep you on the right side of the digital divide. These technology experts will respond to questions submitted prior to Summer NAMM, but will also take audience questions. Send your questions to asktheexperts@namm.org. Marketing your products and services can't be an afterthought or the line item you cut when money gets tight. From Google to YouTube and beyond, you have low-cost, high-impact marketing options at your disposal. Learn from real-life best practices how to differentiate your business and win customers. 2 p.m. Music industry Panel: Building Local alliances: Keeping Music Education Strong in Your Community (Music Education) Moderated by Sandra Jordan, associate director of Public affairs and Government Relations, NaMM 11:30 a.m. How to Create a Great Web Site (e-commerce/Web) Presented by Bill Walzak, Pand david hall, National Sales Manager, Pro-active Websites Healthy, sustainable music programs depend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers and parents who believe in keeping music and the arts as part of the school curriculum. Join the discussion and enhance your role in helping music education stay strong in your community. Want your Web site to stand out from the crowd? With no prior programming experience, you will learn how to: • Pre-populate your site with over 100, 000 products • Take advantage of drop shipment, which is available from leading suppliers • Build in a rental/lease-to-own module • Create the same look as the big chains. • Add your own products and custum pages 2:30 p.m. Music industry Panel: Teaching Music with Technology: New Tools for the Music Room (Music Education) Moderated by Sandra Jordan, associate director of Public affairs and Government Relations, NaMM Noon (One-Hour Lunch & Learn Presentation/Part I) Web Site Success—it Starts with a Plan … (e-Commerce/Web) Presented by Bee Bantug and Gordon O'hara, Managing Partners, Retail up! Music Technology is transforming the way music is composed, performed, promoted and taught. Music educators are exploring this frontier and succeeding through partnerships and support from the music industry. Join a discussion about how music and technology create a bridge to engage student learning. There is no doubt the Internet has become an essential part of your store's operations. The question is, how do you make all the Web opportunities: e-commerce, online rentals, leads production, social networking, blogs, auction sites, content and supply lines work together to produce profitable results? It starts with a plan. In this session, we’ll review the process and methods to build a plan for your store that will help you manage and grow all aspects of your Web-based efforts. Gordon and Bee will walk you through the planning process step-by-step so that you can start managing your Web site more profitably. 3 p.m. Music industry Panel: Far Out Strings: Going Beyond the Traditional School Orchestra Program (Music Education) Moderated by Sandra Jordan, associate director of Public affairs and Government Relations, NaMM Alternative styles, new methods and innovative designs are reshaping and reviving string programs in schools. Join the discussion and learn more about new methods and approaches that are invigorating school orchestra programs. 12:30 p.m. (One-Hour Lunch & Learn Presentation/Part II) and Follows Through with action! (e-Commerce/ Web) Presented by Bee Bantug and Gordon O'hara, Managing Partners, Retail up! Music In Part II of this session, learn how to put your plan into action throughout your store. Every person on your team plays a role in the success of your Internet efforts. From the shipping person to accounting, from road reps to sales staff to management, we'll review the roles each person plays to help make your plan a success. Most important, we'll show you how customer feedback can contribute to periodic updates of your Internet strategy. 3:30 p.m. Music industry Panel: More Music in Schools: Now, EVERYBODY Play (Music Education) Moderated by Sandra Jordan, associate director of Public affairs and Government Relations, NaMM Music teachers are expanding access to music education by offering guitar programs and expanding access to music making to children who may not have been drawn to traditional music education offerings. Learn from organizations that are leading this new opportunity for every student to learn music. Information contained in this document is subject to change without notice. PLAYBACK SUPPLEMENT 9

Table of Contents Feed for the Digital Edition of Playback - Summer 2008

Playback - Spring 2008 Contents From the President NAMM Events Music in the News The Local Community Music Store: A Family Affair Commercial Retail Washington Watch Reps in the Field New Domestic Members International NAMM Foundation Music Notes Resources Viewpoint Playback Supplement : Summer NAMM08 Concerts & Events Artist Appearances What to See NAMM University Sessions

Playback - Summer 2008

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