Playback - Winter 2008 - (Page 17) Reach More Customers with 2008 Retailer Opt-Ins ThIS SPRING AND SUMMER, NAMM IS UNVEIlING A VARIETY oF WANNA PLAY? oPT-IN PRoGRAMS To hElP YoU MARkET YoUR SToRES To YoUNG MUSIC MAkERS—AND ThEIR PARENTS. Vans Warped Tour Want to connect with local teens and young adults? Vans Warped Tour (VWT) is the place to do it. NAMM retailers are encouraged to opt-in to the 2008 VWT as soon as possible for this free marketing opportunity to promote your store at the local tour stop (dates and locations to be announced in April). John Lennon Educational Tour Bus The Lennon Bus always draws crowds, so why not draw those potential customers into your business? Opt-in today to make sure your store gets on the 2008 Lennon Bus tour schedule, so you can start building a buzz in your community. A brand-new bus was unveiled this year, with plenty of “extras” for visitors to explore—and even record their own songs! Drum Corps International (DCI) DCI reached more than 365,000 fans last year at events and competitions in 120 markets nationwide. NAMM’s sponsorship of the DCI championships provides your store with the chance to opt-in on several great marketing opportunities: tying your store in to the local movie theater showings of past DCI events, getting involved with local and regional DCI activities, receiving DCI materials for your local school band and promotional DCI tickets for in-store giveaways, as well as VIP tickets for your staff. Camp Jam 2008 NAMM Member retailers can opt-in to hold a spring tour clinic in their stores, featuring a workshop by Camp Jam celebrity artists, local PR opportunities and the chance to give away a free week at the local Camp Jam. Available in 16 U.S. markets, this is a great way to reach out to local teens and promote your store. To learn more or opt-in now, visit www.namm.org/initiatives/opt-in. WINTER 2008 17 http://www.namm.org/initiatives/opt-in
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