Playback - Winter 2008 - (Page 3) CONTENTS 8 8 Ways to Grow Your Business in ’08 In 2008, No Matter Where the Economy Goes 8 Ways to Help Your Business Grow A new beginning, a fresh perspective. Make 2008 the year you open the door to big success and unprecedented growth. Here are eight ways NAMM U speakers can help you transform your business in 2008. 4 From the President 22 Reps in the Field 5 Tips for Conducting Better Demonstrations NAMM President/CEO Joe Lamond discusses the role professional development plays in improving your company’s competitive advantage. 6 NAMM Events 23 New Domestic Members NAMM Welcomes Its Newest Members from the United States The 2008 NAMM Show is right around the corner. We share a few of the highlights as well as reasons to kick off your year in Anaheim. 24 Washington Watch NAMM Representatives Promote Music at National Arts Policy Roundtable 6 21 8 15 31 12 Music in the News Wanna Play? Round II • Disney Segments and Documusical Supported by NAMM Foundation • NAMM’s Message Heard Around the World • Industry Reaches Out to Help Save the Music 25 NAMM Foundation Getting to Know the NAMM Foundation • Grant Profile: Roots of Rhythm 14 Commercial 28 Music Notes NAMM Announces New Board of Directors Nominees • NAMM Participates in the International Music Council’s General Assembly in Beijing • International Spotlight: Guitarras Manuel Rodriguez and Sons • New Member Benefits: Health Care and Shipping Services • Little Kids Rock Music Ed Curriculum Now on iTunes U • Wanna Play? Displays Music Advocacy—It’s Our Job: 5 Ways to Get Involved • NAMM Demonstrates the Health, Social Benefits of Recreational Music Making at AARP Event & Expo 16 Retail 5 Ways to Stand Out from Your Competition • New Retailer Opt-ins for 2008 • Industry Innovator: Billy Cuthrell of Progressive Music Center 32 Resources A full listing of NAMM resources that can benefit your business. 20 International NAMM Welcomes Its New International Members! • NAMM University Presents Professional Development Opportunities to Music China Attendees 34 Viewpoint NAMM Members share their business resolutions for 2008.
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