Playback - Winter 2008 - (Page 4) THE BEAT A Note from Joe From Business Basics to Innovative Ideas— Making the Most of NAMM U We’re devoting a lot of space in this issue to the promotion of NAMM University and the sessions offered at the 2008 NAMM Show. Everyone knows that improving your business skills is important to your success. In this time of unprecedented change it’s arguably more important than ever to be open to new ideas—and that’s where NAMM U comes in. Whether you are just getting started or a seasoned veteran, the NAMM U courses are a perfect guide as you face today’s challenges. NAMM U is all about sharing best practices from some of the brightest minds in the industry. The winners are the people who are constantly learning, and NAMM U is the place you’ll see more of the successful professionals in the music products industry than anywhere else on Earth! We hear from some people who say they don’t have enough time, or that they’ve been in this business so long that they “know everything”… But consider Michael Jordan, one of the best athletes in history, who throughout his basketball career would arrive at practice early to work on his free throws—he never lost his commitment to the fundamentals of the game. Beyond the basics is the emergence of technology, the Internet and new concepts like blogging. How you run a business has changed drastically in the past 10 years, which has altered the way we market products and communicate to consumers. Not only has business changed, customers have changed too. They are looking for convenience in this online age, yet they recognize the importance of old-fashioned customer service. Understanding your customers’ needs and the changing market can boost your profitability. I encourage you and your staff to attend as many sessions as you can. We’re confident that you’ll return to your business recharged with new ideas that will help you improve your competitive advantage in the year ahead. Sincerely, Not only has business changed, customers have changed too. They are looking for convenience in this online age, yet they recognize the importance of old-fashioned customer service. Understanding your customers’ needs and the changing market can boost your profitability. Joe Lamond NAMM President and CEO
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