Playback - Winter 2009 - (Page 10) New Year New Look How Smart Retailers Can Increase Their Competitive Advantage through the Web TechNoLogY As we look to a new year of sales in the music products industry, it is important to note the role the Internet plays in our business. The trend of browsing on the Web and then going into the store to make a purchase is the path that a large majority of shoppers take—and will continue to follow. This makes it essential for you to be online. The statistics are in—according to Gordon O’Hara of Retail Up! Music Web Site+POS Services, about 72 percent of customers will browse a dealer’s Web site before, during or after a sale. With nearly 120 music products industry clients around the globe, O’Hara is an expert in this territory and has learned a lot about the best ways for retailers to make the most of their sites, recommending that they have specific product galleries with in-depth product catalogs, product overviews and store information, e-newsletter capabilities and other resources that your customers seek. According to O’Hara, the top four online transactions are: buying an instrument, purchasing an accessory, buying a book or renting an instrument. Your site should be set to handle each of these so customers can “act on their browsing experience.” 10 PLAYback
Table of Contents Feed for the Digital Edition of Playback - Winter 2009 Playback - Winter 2009 Contents From the President NAMM Events Music in the News A New Year... a New Look at Technology Commercial Retail Reps in the Field Washington Watch International New Domestic Members NAMM Foundation Music Notes Resources Viewpoint Playback - Winter 2009 Playback - Winter 2009 - Playback - Winter 2009 (Page Cover1) Playback - Winter 2009 - Playback - Winter 2009 (Page Cover2) Playback - Winter 2009 - Contents (Page 3) Playback - Winter 2009 - From the President (Page 4) Playback - Winter 2009 - From the President (Page 5) Playback - Winter 2009 - NAMM Events (Page 6) Playback - Winter 2009 - NAMM Events (Page 7) Playback - Winter 2009 - Music in the News (Page 8) Playback - Winter 2009 - Music in the News (Page 9) Playback - Winter 2009 - A New Year... a New Look at Technology (Page 10) Playback - Winter 2009 - A New Year... a New Look at Technology (Page 11) Playback - Winter 2009 - A New Year... a New Look at Technology (Page 12) Playback - Winter 2009 - A New Year... a New Look at Technology (Page 13) Playback - Winter 2009 - Commercial (Page 14) Playback - Winter 2009 - Commercial (Page 15) Playback - Winter 2009 - Retail (Page 16) Playback - Winter 2009 - Retail (Page 17) Playback - Winter 2009 - Retail (Page 18) Playback - Winter 2009 - Retail (Page 19) Playback - Winter 2009 - Reps in the Field (Page 20) Playback - Winter 2009 - Washington Watch (Page 21) Playback - Winter 2009 - International (Page 22) Playback - Winter 2009 - International (Page 23) Playback - Winter 2009 - New Domestic Members (Page 24) Playback - Winter 2009 - New Domestic Members (Page 25) Playback - Winter 2009 - NAMM Foundation (Page 26) Playback - Winter 2009 - NAMM Foundation (Page 27) Playback - Winter 2009 - Music Notes (Page 28) Playback - Winter 2009 - Music Notes (Page 29) Playback - Winter 2009 - Music Notes (Page 30) Playback - Winter 2009 - Music Notes (Page 31) Playback - Winter 2009 - Resources (Page 32) Playback - Winter 2009 - Resources (Page 33) Playback - Winter 2009 - Viewpoint (Page 34) Playback - Winter 2009 - Viewpoint (Page Cover3) Playback - Winter 2009 - Viewpoint (Page Cover4)
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