Playback - Winter 2009 - (Page 12)

creating e-mail Messages That get Results 1. Use your company or brand name in 2. The best days to e-mail are Tuesday 3. Instead of “click here,” use the “from” line so recipients can identify who sent the e-mail—they’re more likely to open it. Making Friends online and Wednesday—you’re less likely to get buried in the weekend build-up of messages. Social networking sites are the place to be. Many people are aware of myspace.com and the marketing potential there, and facebook.com, which is currently the fastest growing social networking site on the Web and definitely a place to meet new people based on their interests. By creating a Facebook page for your service or product, friends of friends will see you and increase the traffic to your site. Check out sites like youtube.com, digg.com and stumbleupon.com where posting video content and unique messaging will create more awareness of your business, products or services. descriptive terms such as “Order now!” or “Subscribe me!” to get people to understand the action and click the link. getting customers to Your Site Promoting your site is as important as promoting your business. Make sure you direct customers to it, add your web address to mailings and make it known that you have information online. When in the store, ask customers to fill out an e-mail list for more information, e-newsletters and special offers. 4. Stick to your users’ preferences for frequency, format and content. Don’t send promo offers to people who signed up for a newsletter only. If you stay focused on your main message, you can add a brief product offer line at the end or side, but keep the sales pitch light. Make Your e-mail Marketing count 5. Incorporate a forward-to-a-friend link in your promotional e-mail messages; this makes it easy for customers to pass it along. So now that you’ve built your e-mail list, you can now market to customers through eyecatching, concise messages about why they want to go to your store and your site. Try Customizing Your Message: • Use first-person language make the e-mail warm, humorous or fun to read. It makes your brand name more personal and connects the brand with you. • Personalize your subject lines, but get creative and watch out for spam terms such as “free,” “cards accepted,” “order today” and others that are likely to be considered junk mail. • Make sure the subject line accurately reflects your primary message. messa • Subject lines with fewer than 50 characters (counting spaces and punctuation) are more likely to be opened. • Include a lot of links to inspire action—e-mails with several links have a higher hav click-through rate than e-mails with few links. • Make sure the links send visitors directly to the specific product or service avoiding the home page if possible. 12 PLAYback http://www.myspace.com http://www.facebook.com http://www.youtube.com http://www.digg.com http://www.stumbleupon.com

Table of Contents Feed for the Digital Edition of Playback - Winter 2009

Playback - Winter 2009 Contents From the President NAMM Events Music in the News A New Year... a New Look at Technology Commercial Retail Reps in the Field Washington Watch International New Domestic Members NAMM Foundation Music Notes Resources Viewpoint

Playback - Winter 2009

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