Playback - Winter 2009 - (Page 13)

NAMM U Takes on Web Solutions at the 2009 NAMM Show This year, NAMM U is trying a very different approach to technology sessions, in response to feedback from past NAMM U attendees. No longer just focusing on “overviews”—what’s possible or available—the sessions drill down to how a music dealer can incorporate technology in their store and on their Web site. Danny Rocks of The Company Rocks is working closely with NAMM to make sure the sessions are relevant to retailers looking for real solutions. Whenever possible, the presenters will use simple step-by-step methods and easy to implement approaches to show exactly how to incorporate the technology. Here are a few of his suggestions for those hoping to take home some great tech tips: Sessions give expert e-commerce Tips Make a point of sitting in on one or all of the following technology sessions in the NAMM Idea Center (Booth #5501) during the show: ThURSDAY, JANUARY 15 10:30 a.m. Looking for Customers? Connect with Them on YouTube, MySpace and Other Social Networks, presented by Kurt Witt FRIDAY, JANUARY 16 10:30 a.m. Want to Add Video to Your Web Site? Here’s How! presented by Jen Lowe, Jim Hodgson and Mike Nessen SATURDAY, JANUARY 17 Wake up early: The first session each morning is a tech session. Stay until Sunday: A full block of tech sessions are offered on Sunday! Watch for before and after Web site makeovers: If you already have a site, Sunday’s panel “Redesign My Web Site—On a Dime!” could be valuable. 10:30 a.m. This Old Web Site: Why Your Site Needs a Makeover! presented by Amy Stewart SUNDAY, JANUARY 18 10:30 a.m. I Need a Web Site: Should I Build It Myself or Buy a Pre-Built Model? presented by Danny Rocks 11 a.m. I Have a Web Site, Now What Do I Do with It? presented by Jen Lowe Noon (Special Double Session) Design Your Web Site on a Dime, presented by Danny Rocks 1 p.m. Looking for Content to Add to Your Web Site? Look to Your Suppliers for Help! presented by Kurt Witt 1:30 p.m. Size Does Not Equate to Success—in e-Commerce, presented by Bobby Boyles and Gene Joly Listen to real-world experiences that help to tell the story: Several case studies will be presented during the Web site design sessions. Update your Point-of-Sale Systems (PoS): Listen to dealers describe how POS technology has helped them to manage their inventory and enable e-commerce transactions. Profit from e-commerce: Presenters explain that it doesn’t matter what size your business is—the Internet is the place to be! Two dealers share what matters to their online customers. Social networking works: Not sure why? Several sessions demonstrate exactly what this is and specifically how to use it to enhance your Web presence and connect with customers. The big question: Should you hire a Web developer or purchase a “turnkey” solution? Hear your peers discuss why they chose one or the other, and understand the pros and cons of each approach. The Next Frontier Kick off the new year by reaching out, trying new ideas and embracing technology— and get a head start at the 2009 NAMM Show!

Table of Contents Feed for the Digital Edition of Playback - Winter 2009

Playback - Winter 2009 Contents From the President NAMM Events Music in the News A New Year... a New Look at Technology Commercial Retail Reps in the Field Washington Watch International New Domestic Members NAMM Foundation Music Notes Resources Viewpoint

Playback - Winter 2009

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