Playback - Winter 2009 - (Page 17)

DCI and Vans Warped Tour Opt-Ins for Retailers NAMM INVITES DEALERS TO jOIN FORCES WITH TWO OF THIS SUMMER’S HOTTEST MUSICAL EVENTS TO REACH NEW CUSTOMERS AND STRENGTHEN RELATIONSHIPS WITH SCHOOLS IN YOUR COMMUNITY. DRUM CORPS INTERNATIONAL (DCI) CHAMPIONSHIPS Last year, NAMM Members reached out to more than 365,000 people attending DCI events, and we’re expecting even larger numbers this upcoming season as we increase the number of DCI markets across the United States. Retailers who opt-in can receive: Free DCI Tickets and Promotional Materials • Promotional giveaway tickets with point-of-sale marketing materials for local DCI events • Tickets for your staff members to attend local DCI events • A subscription to Drum Corps International Magazine • Promotional posters and fliers for your store Free Community Outreach Materials • 150 free tickets to share with local music programs or youth organizations (only for regional markets) • DCI Community Outreach Packs to share with local educators, featuring: ➢ ➢ ➢ - Information on Drum Corps International - A copy of the DCI Commitment to Excellence DVD - Information on SupportMusic.com - A free subscription offer to DCI’s magazine for music educators - DCI posters Members located in DCI’s premium event markets will receive ticket invitations, good for up to 20 free tickets, to provide to local music educators and youth organizations. VANS WARPED TOUR Last year more than 120 NAMM retailers opted-in to participate in this popular teen music festival. Now it’s your turn to reach this lucrative demographic! This year’s opt-ins include: FREE Warped Tour Promotional Materials • In-store ticket giveaways with supporting collateral materials • Posters, ad slicks and marketing materials to help maximize this promotion Learn more about these and other retailer opt-ins, at www.namm.org/initiatives/opt-ins. Opportunities or supplies are limited, so act now! Two NAMM U Tracks to Keep Your Business on Track In today’s difficult economy, it makes more sense than ever to tap into the ideas, passion and successes of your peers. That’s why NAMM assembled a variety of proven leaders in Sales and Web Marketing to teach two extended courses.PARTICIPATIVE SELLING FOR MUSIC RETAILERS Saturday, 1 p.m. – 4 p.m. in the NAMM Idea Center (Booth #5501) New sessions starting every half hour MAKING THE MOST OF YOUR WEB PRESENCE Sunday, 10:30 a.m. – 2:30 p.m. in the NAMM Idea Center (Booth #5501) New sessions starting every half hour To learn more about these and other Idea Center sessions, visit www.namm.org/thenammshow/nammu. http://www.SupportMusic.com http://www.namm.org/initiatives/opt-ins http://www.namm.org/thenammshow/nammu

Table of Contents Feed for the Digital Edition of Playback - Winter 2009

Playback - Winter 2009 Contents From the President NAMM Events Music in the News A New Year... a New Look at Technology Commercial Retail Reps in the Field Washington Watch International New Domestic Members NAMM Foundation Music Notes Resources Viewpoint

Playback - Winter 2009

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