Playback - Winter 2009 - (Page 22)

INTERNATIONAL The International Coalition Comes Together to Create More Music Makers AFTER A YEAR OF COOPERATIVE EFFORTS TO SHARE IDEAS FOR INCREASING THE PUBLIC’S DESIRE TO ACTIVELY PARTICIPATE IN MUSIC MAKING, THE INTERNATIONAL COALITION WILL MEET AGAIN IN jANUARY AT THE 2009 NAMM SHOW TO DISCUSS NEW IDEAS FOR GROWING THE GLOBAL MARKET AND TO PLEDGE THEIR SUPPORT TO WORKING EVEN MORE CLOSELY TOGETHER IN THE FUTURE. The International Coalition now includes nearly 40 association and company leaders representing more than 20 countries and regions around the world. An example of how effective sharing ideas can be is the Coalition for Music Education in Canada’s Music Monday, which initiated a model of market development on a large scale. In 2008, Canada’s fourth annual Music Monday was held gathering hundreds of thousands of students, teachers, parents, professional and community musicians and music organizations for a nationwide simultaneous concert by performing the same song at the exact same time. Following the Canadian model closely, in 2007 Australia adopted a Music Monday program of its own, called “Music. Count us in.” and held its second one in October 2008 with great success. This year’s event in Australia is set to be an even bigger affair. These experiences led to plans for a week of activities throughout the United States in 2008, including a “Music Monday” and a week of themed events, all publicizing different sectors of active music making. This year’s Music Monday in the U.S. and Canada takes place May 4. The International Coalition intends to build on ideas such as these at the upcoming meeting. The agenda will focus on sharing market development concepts and public relations initiatives are just a few examples of how the industry can unite to grow markets around the world benefiting the entire music products community. Watch this space for upcoming joint promotions! For more information on Music Monday, log on to www.wannaplaymusic.com, musicmonday.ca or www.musiccountusin.org.au. New Requirements for U.S. Visitors MAKE SURE YOU’RE AUTHORIzED BEFORE THE 2009 NAMM SHOW Traveling to the United States for business or pleasure in 2009? If you’re from a country currently participating in the Visa Waiver Program (VWP), you must comply with the new Electronic System for Travel Authorization (ESTA) requirements and submit basic autobiographical information online at least 72 hours before travel to the United States. Twenty-seven countries currently participate in the VWP; citizens of these countries must have passports with specific security features, based on the date issued. For more information about these requirements and for other updates from the U.S. Department of Homeland Security, log on to www.cbp.gov/xp/cgov/travel/id_visa/esta/. 22 PLAYback http://www.wannaplaymusic.com http://www.musicmonday.ca http://www.musiccountusin.org.au http://www.cbp.gov/xp/cgov/travel/id_visa/esta/

Table of Contents Feed for the Digital Edition of Playback - Winter 2009

Playback - Winter 2009 Contents From the President NAMM Events Music in the News A New Year... a New Look at Technology Commercial Retail Reps in the Field Washington Watch International New Domestic Members NAMM Foundation Music Notes Resources Viewpoint

Playback - Winter 2009

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