Playback - Winter 2009 Supplement - (Page 17)

close and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse into their views on the future of our industry in this rapidly changing business environment. next drum clinic or event, and learn how to attract and sell to customers you have not considered before or don’t know how to reach. Idea CenTer sessIOns NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 1:30 p.m. Live sound advanced: What you need to Know to Thrive Presented by Kent Morris, Peavey Electronics For MI retailers, live sound should be more than powered speakers on a stick. From line arrays to digital consoles, the market is expanding and prospering. But to succeed, you must know the technology behind the latest trends. With decades of experience in installed and touring sound, Peavey’s Kent Morris will explain in straight talk the ins, outs and throughs of pro-level live sound so you can command the respect you deserve and close the biggest sales of your career. 10:30 a.m. – special Double session Want to add Video to your Web site? Here’s How! Presented by Jen Lowe, Mike Nessen and Jim Hodgson Does your Web site consist of one static page after another? Would you like your pages to come alive with video and slide shows? Do you want to extend your site out to the social networks like YouTube and MySpace? It’s not that hard to do—really! Jen Lowe and the team from BoomBoom Percussion will show you how to do it. Step-by-step. Get your NAMM Show off to a flying start. Join us for 50 minutes of action-packed, practical demonstrations. Learn about the free software tools you can use for video editing—regardless of your level of proficiency. You can do it! 2 p.m. How to Keep your Music students Motivated Presented by Jeff Gastineau, Owner, Creative Ej Inc. Are your music students just going through the motions with their music lessons? If so, maybe it’s time to take a fresh look at your entire approach. Starting with presenting your program to prospective students and instructor selection, all the way through instruction and student performances, Jeff will show you how you can make student motivation the key principle of your lesson program. 11:30 a.m. The Key to Buying Music Product Inventory Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. Look around your store, and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print music, unrented band instruments on the shelves, obsolete pro-audio gear collecting dust and aging pianos occupying valuable flooring costs. How does that happen? In this updated session, you will learn how to buy the right quantity and mix of music products. Alan Friedman, a CPA with several music dealer clients, will give you the secret for making smart inventory buys. 2:30 p.m. Five reasons Customers should do Business with you. don’t Just advertise Products and Price Presented by Joe Bredau Take a look at your latest advertising piece. Now take a look at an advertising piece from your competitor. Is there a difference? Can your customers see the difference? Probably not! Industry veteran Joe Bredau will show you how to discover your competitive advantage. Advertise what makes you special! Give your customers five compelling reasons to shop at your store. noon – special Double session How to Create simple and effective advertising and Promotion Presented by Larry Mersereau If you market on a limited budget, you can’t afford to miss this program. You’ll learn how to get maximum return from your investment in advertising and promotion, no matter what media you use. Online, print, direct mail, mobile…there are dozens of media to choose from. You’ll make better selections after this program. Plus, you’ll create more effective ads and messages using “Larry’s Magic Formula for Compelling Marketing Communications.” You’ll only get it here—don’t miss it! 3 p.m. How Can I energize My employees? Presented by Gayle Beacock, Vice President, Beacock Music How can you cultivate enthusiastic customers when your own employees are not fully energized? You can’t. If you want to build “buzz” about your business, you need to begin by building “buzz” in your business. Turn your store into a beehive of excitement and activity. Get your staff humming and working together as a team. Your customers will catch the enthusiasm! If you are looking for practical tips and techniques to motivate your staff—and who isn’t?—be sure to attend this session. Gayle Beacock is the perfect model of a motivated employee. Learn how she motivates herself—and her staff—to reach their goals. You will come away buzzing with ideas to energize your employees. 1 p.m. Get ’em While They’re Hot: Future drum Markets Presented by the Percussion Marketing Council (PMC) Is your store or drum department selling today’s “drumming lifestyle,” or what was hot yesterday? Explore the future of the drum and percussion market from this panel of industry leaders, celebrities and educators. Whether you’re a small music store or a multi-location chain, you’ll hear insights and answers from the Percussion Marketing Council’s panel of experts on where the markets are heading and the trends that are just around the corner. Discover concepts and ideas way beyond the 3:30 p.m. Five Ways to use Local Talent for attracting Customers and driving sales Presented by John Stiernberg Many manufacturers have international artist relations PLAYback SUPPLEMENT 17 Information in this document is subject to change without notice.

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Playback - Winter 2009 Supplement

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