Playback - Winter 2009 Supplement - (Page 18)

programs, but relatively few music products retailers have their own homegrown endorsements or event series. Where do you find talent? How much does it cost? What will the impact be on sales and profits? Join us for five actionable tips geared to using local artist relations and events to attract more customers, increase sales and set your store apart in today’s ultracompetitive market. is the information you need to succeed and thrive in this time of economic and social change. Idea CenTer sessIOns NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 4 p.m. How to Create a Music Lesson Culture and Team at your store Presented by Pete Gamber, Owner, Alta Loma Music Having lesson rooms, teachers and sales staff is no longer enough to create a successful music lesson program. If you want your lessons and sales to grow, you need a music lesson culture and music lesson team. Pete will show you how to develop a music lesson culture and a music lesson team at your store that will produce unbelievable results! 10:30 a.m. Looking for Customers? Connect with Them on youTube, Myspace and Other social networks Presented by Kurt Witt, Yamaha Corporation of America, and Panel YouTube for business? Yes. Definitely, yes! It’s where your potential customers watch music videos and talk about music and musical instruments. Along with the other social networking sites, it’s where you need to be if you want to reach them. But first you need to know some things in order to create that connection. Kurt Witt from Yamaha Corporation of America will show you how innovative music dealers are tapping into this exciting market and growing their business. Learn what works and why. Learn the social niceties in social networking. It’s your business to know how to operate in this environment. 4:30 p.m. your Lesson rooms: your Best Place to Market to your students Presented by Pete Gamber, Owner, Alta Loma Music Do you use the lesson room as a place to market to your students? Do your students get dropped off, beeline it into the lesson and then haul buns back out to mom, who has to get the next kid off to soccer? If so, listen to Pete’s ideas about how to sell more gear and services to your students. 11 a.m. How to Create Customer Traffic Without Creating Cost Presented by Bob Popyk, Columnist, The Music Trades Magazine If you don’t have a mega-store marketing budget tied together with a big checkbook and an even bigger crystal ball, here are some ideas to bring more customers into your store right away without having to go to the bank. Find out lots of easy ways to get more store traffic each day by using some initiative, tied together with some cleverness and creativity. If you want to give your sales an immediate boost without making your local media rich, check out this session. 5 p.m. Beyond Music Lessons: Take your Music Lessons to the next Level Presented by Pete Gamber, Owner, Alta Loma Music, and Panel Take your music lessons to “the next level” by adding exciting programs and new class offerings to what you’re already offering. Get some fantastic ideas about what other NAMM Members are doing to energize and expand their lesson programs. Join Pete Gamber and industry panelists Dom Fomularo (Vic Firth Educational Director), Donna Hall (New York School of Music), Dave Sebree (founder of Rock Camp USA) and Jeff Gastineau (Creative Ej Inc.) for this session. 11:30 a.m. How to sell to Customers Only Looking for Price Presented by Bob Popyk, Columnist, The Music Trades Magazine Are customers getting “tougher” to sell to because they come in looking just for a better deal? Here are some simple ways to close a high percentage of those customers who are searching for the best deal, tell you they’re “shopping around” and walk out of your store without buying. Just a couple of ideas put to use could immediately make your sales team more effective. FrIday, January 16 BreaKFasT sessIOn Hilton Anaheim Hotel, Pacific Ballrooms FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; Session 8:30 a.m. – 9:30 a.m. noon – special Double session design your retail store on a dime Presented by Danny Rocks and Panel Here’s your chance to see real-life music store makeovers. Actual “before and after” photos illustrate the change. Was it worth it? How much did it cost? Did it increase sales? Join Danny Rocks and his panel of music dealers and store designers as they show you how to remodel your store. And how to do it “on a dime”! 8 a.m. The BIG Issues: Trends and Tactics – The next 12 Months Bill Hinely and Panel It’s the beginning of the new year and the ideal time to look ahead and explore the trends that are going to influence business over the next 12 months. In the latest BIG Issues session, Bill Hinely and a panel of experts will explore some of the emerging trends that are going to influence the music products industry during the upcoming year and beyond. Find out how these trends are going to affect you and how to control the challenges while you take advantage of the opportunities. This 18 PLAYback SUPPLEMENT 1 p.m. – special Double session How to sell Without Being a JerK! Presented by John Klymshyn This session (based on John Klymshyn’s third book) is funny, practical and full of real-world examples. Why are salespeople so maligned? Why is sales seen as anything other than Information in this document is subject to change without notice.

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Playback - Winter 2009 Supplement

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