Playback - Winter 2009 Supplement - (Page 19)

an honorable profession? Klymshyn shares reliable selling conversation techniques that salespeople across the United States and Canada have adopted in order to control conversations and be persuasive, yet non-threatening. A sense of humor is essential to success in selling. Klymshyn’s wit, presentation style and personal experience in the selling life inform this interactive, fast-moving and funny session. 4 p.m. How to Promote Clinics and Get Maximum results Presented by Ravi, Music Products Industry Consultant and Magazine Columnist Local independent dealers must provide product education and musical inspiration in their communities. Professional clinics attract local talent, create informed customers, educate and inspire the sales force and demonstrate the value of independent retailers to an ever-growing “big box” consumer base. Columnist and consultant Ravi will teach you how to promote effectively, capitalize on an inspired audience and get the maximum ROI (return on investment). Manufacturers, retailers, clinicians, teachers and artists all share the same objective: delivering quality music to the masses. Clinics are a golden opportunity to bring the team together, beat the competition and nurture the musicians (aka customers) of today and tomorrow. 2 p.m. – special Double session selling yourself to the Bank Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, P.C. When it comes down to it, banks have two objectives: to make money by lending you money, and to make sure they’ve minimized their risk along the way. That means you must convey your business and industry knowledge to your banker in the most convincing manner possible. While a healthy financial statement is a good start, you need a whole lot more to make sure you get the financing you need to run and grow your business. Join industry accountants Alan Friedman and Daniel Jobe and learn how to win over your banker with a “sure-fire” presentation. 4:30 p.m. – special Double session I Heard It / I Tried It / It Worked! Best Ideas from the OMeGa sharing Group Moderated by Kevin Cranley, President, Willis Music Kevin Cranley and his panel of OMEGA members will share practical ideas that have worked in their stores. You don’t have to look far for new ideas—they’re all around us. The trick is to take someone else’s great idea and adapt it to fit your store’s situation. This could be a sales promotion or a merchandising plan—even a hiring and training procedure. See it, adapt it, implement it and document it so that you can use it again! Join us for this fast-paced session; bring ideas that worked for you and win a prize! Be prepared to take away some winning ideas that you can implement next week! 3 p.m. How to Take your Lessons, Programs and Camps to the next Level Presented by Donna Hall, President, New York School of Music Where do program ideas come from? Learn how to develop programs and how to start them, including how to market your program and organize your space. Get your students out and performing! This is a must to keep your lesson program strong and growing. Explore some ideas about how to put recitals together—no excuses allowed! Everything from coffee houses to harvest fests. This can be done with little or no cost. Summer Rock Camps: How to turn your slowest months into your most profitable ones. Camps have become hot—and hugely successful! saTurday, January 17 BreaKFasT sessIOn Hilton Anaheim Hotel, Pacific Ballrooms FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; Session 8:30 a.m. – 9:30 a.m. 3:30 p.m. Music Industry Legislation and regulation: are you up to speed? Presented by Mary Luehrsen, NAMM, and Guests Regulations required by federal and state legislation can affect business efficiency and even the way you do business. Two recent regulation changes will be discussed in this session: 1) New requirements for wood imports, both pre-manufacturer and commercial products 2) White space frequency regulation that impacts wireless microphones/receivers. Meet with industry advisers and experts to learn about the regulation guidelines, implementation and how you can stay ahead of the curve. Roundtable information sharing for industry professionals will be held from 4–5 p.m. in the Green Room of the Hilton. Specific information concerning wood import filing requirements will be shared, along with how the new frequency regulations may impact wireless product specs and ideas for ways to share product use with customers. 8 a.m. 25 Ideas to Improve your Business—nOW! Alan Friedman and Danny Rocks Are you looking for a few fresh ideas to improve your business? Are you looking to find new customers? Do you want to create more “buzz” for your next event? Do you need some help with your financial statements? Well, look no further! In one hour, you will get 25 ideas that you can take home and start to implement Monday morning. These are not just theories; they’re practical, dealer-tested ideas to improve your business. Alan Friedman and Danny Rocks will guide you through the “best of the best” ideas in this fast-paced session. Music dealers will share their best ideas with you. Learn from your peers. Find out what worked—and why. Discover a few ideas that can improve your store. Information in this document is subject to change without notice. PLAYback SUPPLEMENT 19

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Playback - Winter 2009 Supplement

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