Playback - Winter 2009 Supplement - (Page 22)

to-business communications. While the music retailing industry does offer a few solutions, like Tri-Technical Systems, Inc.’s AIMSI, Tyler Systems and Retail Up, it’s hard to know which one is the best fit for your store. Join industry accountants Alan Friedman and Daniel Jobe as they moderate a panel discussion of music retailers who use these packages every day. 2:30 p.m. supportMusic.com: Keep Music education strong in your Community Moderated by Mary Luehrsen, NAMM Healthy, sustainable music programs depend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers and parents who believe in the reasons for keeping music and the arts as part of the school curriculum. Join the discussion and strengthen your role in keeping music education strong in your community. noon – special Double session design your Web site on a dime Presented by Danny Rocks, The Company Rocks, and Panel Do you think it costs a fortune to design and maintain a Web site? It can, but it doesn’t have to—if you have a plan. We will show you how several music dealers do this. You will see what works and what doesn’t work—and learn why! Join Danny Rocks and his panel of music dealers and Web site designers as they show you how to keep your site fresh. And how to do it “on a dime”! 3 p.m. High-Tech Music Learning: discover new Tools for the Music room Moderated by Sandy Jordan, NAMM, with Dr. Jim Frankel, Managing Director of SoundTree, the Educational Division of Korg USA / TI:ME Vice President Technology is transforming the way music is composed, performed, promoted and taught. Music educators are exploring this frontier and succeeding through partnerships and support from the music industry. Join a discussion about how music and technology create a bridge to engage student learning. 1 p.m. Looking for Content to add to your Web site? Look to your suppliers for Help! Presented by Kurt Witt, Yamaha Corporation of America, and Panel You’re convinced—adding video content to your Web site is a great idea. You want to get started, but where do you get the video? Do you have to film it yourself? And how do you get it on to your Web site? Who can you turn to for help? Ask your suppliers! They want to help you. You’ll be surprised at the variety of great video content they can offer—at little or no charge. Product demos. Jam sessions. Repair tips and more. Join Kurt Witt from Yamaha and his panel as they show you what’s available and how you can get it. All you have to do is ask! 3:30 p.m. Far-Out strings: Go Beyond the Traditional school Orchestra Program Moderated by Sandy Jordan, NAMM, with industry panelist Ken Dattmore, Marketing Manager—Orchestral Strings, Yamaha Corporation of America Alternative styles, new methods and innovative designs are reshaping and reviving string programs in schools. Join the discussion and learn more about new methods and approaches that are invigorating school orchestra programs. 1:30 p.m. size does not equate to success—in e-Commerce Presented by Bobby Boyles, Oklahoma Vintage Guitar and Gene Joly, Executive Vice President, Guitar Center Do you think you need a big store and a big staff to be successful selling over the Internet? Think again! Actually, think about what your customer wants when shopping online. Think speedy response to questions. Think easy access to information. Think product knowledge and selection. Think big! Act small! In this session you will learn what it takes to succeed in e-commerce. Gene Joly from Musicians Friend and Guitar Center joins Bobby Boyles from Oklahoma Vintage Guitar to share their very different approaches to e-commerce. Don’t miss this session! 4 p.m. expand Music Learning for More students Through school Guitar and Percussion Programs Moderated by Eric Ebel, NAMM, with industry panelists Jessica Baron, Executive Director, Guitars in the Classroom and Alyssa Janney, Manager, Health Rhythms Division, Remo, Inc. Music teachers are expanding the target audience for our school music programs; offering music-making opportunities to children who may not have been drawn to traditional music education. Learn from organizations that are leading this new opportunity for every student to learn music. 2 p.m. electrify your Music Lesson studio Presented by Jeff Gastineau, Owner, Creative Ej Inc. Send your students home with more than just a practice schedule. Record part of their lessons—and send the recording home! Demonstrate what the music should sound like. Play one of your favorite riffs. Record a duet with your student. Motivate them with music—the music that you record them playing! Encourage your teachers to take advantage of the many inexpensive, portable recording devices and storage media that you sell in your store. Jeff Gastineau will demonstrate how to effectively incorporate recordings and other technology into your teaching studio programs. 22 PLAYback SUPPLEMENT promotIons & DIsCounts aIrLIne dIsCOunTs american airlines 800-221-2255 Discount Code: A1319AF. 5% off applicable fares Zone fares offered ranging from $300–$700 based on region and distance flown. Information in this document is subject to change without notice. http://www.SupportMusic.com

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Playback - Winter 2009 Supplement

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