2008 Show Guide - Publishing Business Conference & Expo - (Page 12)

Monday, March 10, 2008 Sessions are color coded: Book Session | Magazine Session | Book & Magazine Session 9:00 AM - 9:45 AM 10:00 AM - 11:00 AM 10:00 AM - 11:00 AM ■■■■■■ Keynote Address: Taking on the Giant: How to Meet the Challenges of Leadership Broadway Ballroom, 6th Floor ■ The Data Warehouse: Your Key to More Profitable Customer Data Ziegfield Suite, 4th Floor ■■ Contracts and Copyright Gotham/Chelsea Suite, 7th Floor The leadership role, whether at the head of a family or at the helm of a publishing company, brings with it many challenges, rewards and responsibilities. Peter Legge, president and CEO of Canada Wide Media Limited (the largest independently owned publishing company in Western Canada), knows what it takes to be a successful leader. His more than 40 years of first-hand business experience form the core of this powerful, often funny and always entertaining talk on what it takes to be effective in the leadership role. Topics covered in this examination of leadership include how to: • Take control of the leadership role at your company. • Model positive work habits that set the standard for your staff. • Establish ground rules to create a solid corporate foundation. • Enhance your leadership skills. • Motivate your staff to achieve greater levels of excellence. Peter Legge: President and CEO, Canada Wide Media Limited 10:00 AM - 11:00 AM Today, your value is in your customers and in your relationship with them. Marketing databases or data warehouses are a must for publishers with multiple titles and products (online and off) to more efficiently and profitably service customers and prospects. This session will explore everything from why you should build a marketing database (including key profit drivers and quantifying return on investment) to who should use it, what it should do with what data, how it should be implemented and more. Bill Amstutz: Publishing Consultant; former SVP Audience Marketing/Development and VP Manufacturing/Distribution, CMP Media Perry Drake: Vice President, Drake Direct Rhonda Drake: Founder, Drake Direct Bill Fink: Director, Database Marketing, Source Interlink Media 10:00 AM - 11:00 AM This session examines subsidiary rights, permissions and related issues to help publishers better understand the complex implications of acquiring, licensing or assigning rights of all kinds. Highlights include an in-depth exploration of essential deal points; strategies for improving contract negotiation results with authors and others; as well as creative ideas to market and license such rights. Jan L. Kardys: Contracts Manager, Scholastic Inc. Christopher Kenneally: Director, Author Relations, Copyright Clearance Center 10:00 AM - 4:45 PM ■■ IDEAlliance’s Virtual Proofing Summit Julliard Complex, 5th Floor, by the Exhibit Hall ■ Tips for Healthy and Profitable Global Sourcing Partnerships Oneil Suite, 4th Floor Don’t miss the opportunity to review proofs complying with new “to the numbers” certification criteria and provide your input to help drive industry standards for proofing. For more information, see p. 16. ■■■■■■ E-Paper and the Future of Publishing Odets Suite, 4th Floor Industry veteran, guru and “Profit Prophet” Bob Sacks (aka BoSacks) will present a lively and critical look at e-paper in its current forms, including a hands-on exploration of Sony’s Reader and Amazon’s Kindle, and their current and future impact on book and magazine publishing. Sacks will also share his insights and predictions on what you can expect from e-paper in the not-so-distant future. Robert M. Sacks: Co-founder, mediaIDEAS, Publishing Executive columnist A veteran of offshore manufacturing deals explores best practices in developing profitable, long-term partnerships, from avoiding common and costly pitfalls to evaluating potential vendors for quality, information security, and employee health and safety standards, as well as navigating and negotiating contracts to make sure your interests and products are protected, and more. Jennifer Butenschoen: Director of Production, Harvest House Publishers Note: Full Conference attendees are invited to attend some or all of the Proofing Summit. 11:15 AM - 12:00 PM ■■ Training Your Salespeople to Sell Across Multiple Channels Odets Suite, 4th Floor Traditional print media salespeople must shift their sales approach to succeed in the new media world. Find out how to train them to make the transition successfully, sell integrated media packages and increase revenues. Helen Berman: President, The Helen Berman Corp. | 12 | ■ Books: Manufacturing, Production & Workflow ■ Books: Business Management & Development ■ Books: Marketing & Distribution

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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