2008 Show Guide - Publishing Business Conference & Expo - (Page 14)

Monday, March 10, 2008 Sessions are color coded: Book Session | Magazine Session | Book & Magazine Session 1:15 PM - 2:15 PM 2:30 PM - 3:30 PM 2:30 PM - 3:30 PM ■■ Community-Building for Book Publishers: Beyond the Buzz Gotham/Chelsea Suite, 7th Floor ■ The Print Buyer in an Evolving Print and Distribution Marketplace Wilder Suite, 4th Floor ■■ E-Media Roundtable, Part 1: Corporate Structuring Options for Digital Strategy Ziegfield Suite, 4th Floor Community-building is a popular buzzword today, but how can you leverage it to build your audiences and increase your revenue? Find out in this engaging discussion. Morgan Brown: Turn Here Inc. Carolyn Pittis: Senior Vice President, Global Strategy and Operations, HarperCollins Publishers Jim Sturdivant: Contributing Editor, Book Business magazine 1:15 PM - 3:30 PM ■■■ Print-on-Demand: Today’s Market and Making it Work for You Oneil Suite, 4th Floor Find out what drives the business models enabling leading book publishers in various market segments to utilize a digital print platform to manage costs and create new revenue opportunities. Learn about models you can use to qualify work to move from offset to digital. Panelists will also share insights into current digital printing trends in their market segments and forecasts to help you plan for the future. Kirby Best: President and CEO, Lightning Source Guy Broadhurst: Vice President, Product Marketing, Commercial Printing Division, Océ North America John Conley: Vice President of Publishing, Xerox Corp. Lynn Terhune: POD & USR Administrator, John Wiley & Sons The shrinking print marketplace got even smaller with recent consolidations. With only three major multi-plant printers left, plus an interesting array of smaller vendors, have print buyers lost their price negotiating leverage? The good news is, there are still some ways to keep costs in check. This seminar explores the ways you can secure the best pricing with large or small vendors. Large printers, for example, present savings opportunities through economy of scale. Even more important, the supply/demand forces at work today don’t give these big printers unlimited license to raise prices. Working with smaller printers requires a clear understanding of their capabilities, especially their mailing and distribution options. Negotiating the best prices in the current print market is more challenging than ever. Use this seminar to plan your next contract negotiation and develop a strategy for making your printerpublisher relationship serve your overall publishing objectives. Alex Brown: President, Printmark, Publishing Executive columnist Best practices in structuring for multichannel content production: who should be involved in SEO/SEM and analytics, video/audio production, webcasts, which departments should be handling which parts of the process, and much more. Joe Ferrick: Vice President, Web Development, NewBay Media Eric Shanfelt: Vice President of eMedia, Aspire Media, Publishing Executive columnist Rob Yoegel: Vice President/Online Publisher, North American Publishing Co. 2:30 PM - 5:00 PM ■■■ Environmental Trends: Where Does the U.S. Book Industry Stand Today? Gotham/Chelsea Suite, 7th Floor This session will explore findings from the groundbreaking and just released “Environmental Trends” report. Topics covered will include the industry’s calculated carbon footprint, trends in environmental policies, three-year shifts in recycled-fiber use, the industry’s connection to Endangered Forests, climate solutions, best practice, and more. Following the panel presentation, there will be time to ask questions, and discuss strategies and next steps for the industry. Join us to discover where the book industry is today in these areas of growing interest and importance. Michael Healy: Executive Director, Book Industry Study Group Bill Long: Vice President, Maple-Vail Book Manufacturing Tyson Miller: Director, Green Press Initiative Andrew Van Der Laan: Director, Senior Project Manager, Publishing Operations Projects Group, Random House Inc. | 14 | ■ Books: Manufacturing, Production & Workflow ■ Books: Business Management & Development ■ Books: Marketing & Distribution

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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