2008 Show Guide - Publishing Business Conference & Expo - (Page 17)

Tuesday, March 11, 2008 Sessions are color coded: Book Session | Magazine Session | Book & Magazine Session 8:30 AM - 10:00 AM 10:00 AM - 4:30 PM 10:30 AM - 11:15 AM ■■■ Keynote Panel: Book Publishing in the Digital Age Broadway Ballroom North, 6th Floor ■■ INTERQUEST’s Digital Book Printing Forum Gotham/Chelsea Suite, 7th Floor ■■ Today’s Book Launch: Sure-fire Strategies for Success Odets Suite, 4th Floor What publishers should be doing now. Michael Cairns: Managing Partner, Information Media Partners; former CEO, R.R. Bowker John Morse: President and Publisher, Merriam-Webster Inc. Peter Osnos: Founder and Editor-at-Large, PublicAffairs Carolyn Pittis: Senior Vice President, Global Marketing Strategy and Operations, HarperCollins Publishers Mike Shatzkin: Founder and CEO, The Idea Logical Company 8:30 AM - 10:00 AM INTERQUEST analysts will present key results from their latest study on digital book printing. Attendees will be updated on key trends, challenges and developments in the digital book printing market. The forum will include two user panels—one in the morning focused on the economic model and how to quantify the benefits of digital book printing, and one in the afternoon focused on color printing opportunities and challenges. Attendees will hear success stories from their peers and they will leave with actionable items to implement, expand, or refine digital book printing at their companies. For more information, see p. 21. Full Conference attendees are invited to attend some or all of the Digital Book Printing Forum. 10:30 AM - 11:15 AM Learn from publishing executives who have spearheaded some of today’s most successful launches how to develop successful multimedia marketing strategies for your forthcoming titles. Jackie Meyer: Principal, Whimsy Literary Agency Marji Ross: President and Publisher, Regnery Publishing Jeffrey Yamaguchi: Associate Director of Online Marketing, Doubleday Broadway 10:30 AM - 11:15 AM ■ The Magazine Turnaround: From Red to Black Ziegfield Suite, 4th Floor ■■■ Keynote Panel: Magazine Publishing in the Digital Age Broadway Ballroom South, 6th Floor What publishers should be doing now. Bob Sacks: Co-founder, mediaIDEAS, Publishing Executive columnist John Sateja: Senior Vice President for Information Products, Consumer Reports See Addendum for additional panelists 10:00 AM - 3:00 PM Exhibit Hall now open! How management at Realtor Magazine made the publication profitable after losing $3 million a year. Pamela Geurds Kabati: Vice President and Editorial Director, NAR Publications ■ How to Buy Book Paper in Today’s Market Oneil Suite, 4th Floor Westside Ballroom, 5th Floor 10:00 AM - 10:30 AM Coffee Break in the Exhibit Hall Paper is one of the most costly aspects of book production. A panel of experts will reveal tactics to help you improve your paperpurchasing habits to ensure paper quality and save money in the process. Plus, you’ll get a critical update on the current book paper market, as well as find out what to expect in the years ahead to help you plan an effective paper-purchasing strategy for the future. Michael DeFazio: Vice President, Production Planning and Paper Purchasing, Random House Steve Johnston: Director of Manufacturing, Summit Business Media Bill Rojack: VP, Midland National, Midland Paper Company Westside Ballroom, 5th Floor Track Sponsor: ■ Magazines: Manufacturing, ■ Manufacturing, Production Production & Workflow & Workflow—Magazines ■ Business Management ■ Magazines: Business & Development—Magazines Management & Development ■ E-Media Strategy— ■ Magazines: Magazines Strategy E-Media | 17 |

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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