2008 Show Guide - Publishing Business Conference & Expo - (Page 19)

1:30 PM - 2:30 PM 1:30 PM - 2:30 PM 1:30 PM - 2:30 PM ■■ Capitalizing on Virtual Events Julliard Complex, 5th Floor, by the Exhibit Hall ■■■ Why Publishers Are Building New Repositories for Content Delivery Wilder Suite, 4th Floor ■■ Strategies for Better Inventory Management Oneil Suite, 4th Floor Today’s virtual events and environments include new forms of professional networking, collaboration and intelligence that offer untapped monetization potential for the magazine publishing community. Forwardthinking media organizations, like The Economist, are capitalizing on the popularity and sophistication of virtual environments to extend their reach, diversify content delivery, increase readership and drive new revenue. In the past three years, The Economist has held eight virtual events. Through these events, The Economist is building a new revenue stream, tightening its relationship with its existing readers and securing new readers. As a natural extension to virtual events, The Economist will also discuss its transition to ongoing virtual communities. In addition to discussing the power of virtual events, you’ll hear: • How media companies are using virtual events to broaden reach and drive revenue. • A real-world media success story from The Economist, including past results and future plans. • Statistical data that highlights the numbers involved with virtual events (registrants, attendees, booth visits, etc.). Brent Arslaner: Vice President of Marketing, Unisfair Ron Diorio: Vice President, Product and Community Development, Economist.com Learn about the relevance of native XML repositories and metadata, and how this type of repository can help you create derivative products by leveraging existing content. Topics will include: native XML repositories —why go native?; metadata—it’s the new content set; and content export and delivery functionality—creating new content assemblies from existing content. Luther Andal: Director of Technology, Blood-Horse Publications Barry Bealer: President and CEO, Really Strategies, Inc. John Lerner: Executive Vice President Interactive Media, F+W Publications, Inc. Kilian Schalk: Deputy Director of Production, Technical Director of Digital Projects, The New Yorker Matt Turner: Senior Consultant, Mark Logic Corporation 1:30 PM - 2:30 PM In this session, you will follow the life cycle of a title to learn how to make more intelligent inventory-management decisions, including determining initial print-runs and reprints, and best practices in backlist management. Jamie Carter: Operations Manager, Publisher Alley Mike Shatzkin: Founder and CEO, The Idea Logical Company 2:30 PM - 3:00 PM Ice Cream Break in the Exhibit Hall Raffle Winners announced at 2:45 PM Expo closes at 3 PM Westside Ballroom, 5th Floor 3:00 PM - 4:00 PM ■■■ Choosing and Implementing a New Content Management System Brecht Suite, 4th Floor ■■ Digital Strategies: Getting the Most Bang for Your Buck Odets Suite, 4th Floor E-books, downloadable audio and book chapters, the Kindle, XML databases, video content, widgets, etc.—the publishing landscape is cluttered with companies experimenting with digital strategies. This session will address questions such as: What makes sense? What’s just hype? How do you know which strategies are right for you? And where’s the ROI? Laura Dawson: Independent Consultant To build or to buy? This session will answer that question and more, and will arm attendees with a practical strategy for understanding the key components to a quality CMS, and how to ensure your system possesses them. Joseph Bachana: President and Founder, DPCI Aiden Colie: Senior Vice President, Web Technology, Time Inc. Interactive Chris Herring: CMS Leader, Technology Growth Center, NBC Universal Larry Tunks: Chief Information Officer, The Congressional Quarterly Track Sponsor: ■ Magazines: Manufacturing, ■ Manufacturing, Production Production & Workflow & Workflow—Magazines ■ Business Management ■ Magazines: Business & Development—Magazines Management & Development ■ E-Media Strategy— ■ Magazines: Magazines Strategy E-Media | 19 | http://Economist.com

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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