2008 Show Guide - Publishing Business Conference & Expo - (Page 20)

Tuesday, March 11, 2008 Sessions are color coded: Book Session | Magazine Session | Book & Magazine Session 3:00 PM - 4:00 PM 3:00 PM - 4:00 PM ■■ How Book Publishers Can Improve Their Environmental Impact Without Breaking the Bank Ziegfield Suite, 4th Floor ■ Book Distribution Strategies Oneil Suite, 4th Floor Frank Locantore: Director, Magazine PAPER Project, Co-op America Brian Schwarze: Paper Manager, Reader’s Digest Association 4:15 PM - 5:00 PM If you’re looking for ways to improve your company’s environmental impact, fortunately, more options than ever are available to enable you to do so. This session is designed for both the book executives and will feature publishers who have successfully embarked down a “green” path who can provide you with insights into today’s recycled and “green”-friendly paper options, as well as other environmentally friendly manufacturing issues and choices, tips for creating effective corporate policies and how to implement them, and more. (Magazine publishing executives interested in improving their environmental impact without breaking the bank, please see separate session at 4:15 p.m.) Ed McCoyd: Attorney and Director of Digital Policy, Association of American Publishers Tyson Miller: Executive Director, Green Press Initiative Lisa Serra: Procurement Director, Scholastic Martin Rowe: Vice President, Lantern Books Andrew Van Der Laan: Director, Senior Project Manager, Publishing Operations Projects Group, Random House Inc. 3:00 PM - 4:00 PM Industry executives share their insights into the latest trends and best practices in book distribution in today’s changing retail environment, including the evolving business model of the e-book. Thomas Woll: President, Cross River Publishing Consultants, Book Business columnist 3:00 PM - 4:00 PM ■■■ Businesses are Becoming Publishers – How Traditional Publishers Can Profit From This Trend Oneil Suite, 4th Floor ■■■ 5 Key Future Magazine Trends to Plan For Wilder Suite, 4th Floor The periodical publishing industry has entered a new period of change. There is much uncertainty today about how the magazine will evolve, how it will be paid for and how it will remain relevant. We look at the 5 key issues that will affect our industry over the next decade and provide actionable advice to help keep publishers prepared in defining their own future. David Renard: Co-founder, mediaIDEAS Robert M. Sacks: Co-founder, mediaIDEAS, Publishing Executive columnist 4:15 PM - 5:00 PM More and more small, medium and largesized businesses are getting into the publishing business. Today’s corporations are launching magazines, content-based Web sites, e-newsletters, virtual trade shows, social media communities and more. Even worse, some of these initiatives are directly competitive with traditional publishing assets. In this session, learn about the environment that is causing this, what the future of publishing holds as it relates to corporations, and how traditional book and magazine publishers can create a strategy that can actually profit from this ongoing trend. Joe Pulizzi: Founder and Chief Content Officer, Junta42, a division of Z Squared Media, LLC 4:15 PM - 5:00 PM ■■ Community-Building for Magazine Publishers: Beyond the Buzz Wilder Suite, 4th Floor ■■ Sell More Titles Through Digital Partnerships Odets Suite, 4th Floor ■■ How Magazine Publishers Can Improve Their Environmental Impact Without Breaking the Bank Ziegfield Suite, 4th Floor Digital content opportunities, such as digital libraries, book-summary and “look inside the book” services, abound for publishers today. This in-depth session will explore opportunities in today’s market and how digital content services can impact your bottom line, as well as strategies for selecting digital partners. Andrew Brenneman: Manager, Digital Media Group, Books Division, University of Chicago Press Matt Harris: Vice President of Publisher Relations, VitalSource, Ingram Digital Group If you’re looking for ways to improve your company’s environmental impact, fortunately, more options than ever are available to enable you to do so. This session is designed for magazine executives and will provide strategies for successfully embarking down a “green” path and insights into today’s recycled and “green”-friendly paper options, as well as other environmentally friendly manufacturing issues and choices, tips for creating effective corporate policies and how to implement them, and more. Community-building is a popular buzzword today, but how can you leverage it to build your audiences and increase your revenue? Find out in this engaging discussion. Bill Baird: President, Baird Direct Marketing, Kim Miller: Marketing Director, Real Simple Janet Spavlik: Managing Editor/Online Editor, Publishing Executive magazine | 20 | ■ Books: Manufacturing, Production & Workflow ■ Books: Business Management & Development ■ Books: Marketing & Distribution

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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