2008 Show Guide - Publishing Business Conference & Expo - (Page 22)

Half-Day Seminar 9:00 AM - 12:30 PM How Publishers Can Increase Readership ■■■■■■ Part 2: Information Architecture How to Make Its Presentation Work for You To succeed, every publication must have its own personality, so it is easily recognized in the marketplace. It must reserve emphasis for the elements that matter. Looking good may be useful, but it is far less important than looking clear. If the ideas useful to the reader jump off the page, nobody cares what the pages look like. The valuable message has been delivered. In this session we will explore: 1. Branding: How to establish a look (design as business strategy) • Simplicity, consistency, repetition vs. boredom, originality, creativity 2. Product: How to exploit the parade of impressions from cover to cover (design as tactics) • Flow in 3-D, building in excitement, anticipation, surprise 3. Interest: How to use curiosity to keep your readers engaged (design as psychology) • Leading from pictures to words, and the best-read words: captions 4. Speed: How to organize information for immediacy (design as service) • Tabulating does the thinking for them, and why lists are loved 5. Emphasis: How to exploit fonts and color functionally (design as interpreter) • Picking the font for its voice, reserving color for its impact Robin Sherman: Principal, Editorial and Design Services, Associate Director, American Society of Business Publication Editors Jan V. White: Publication Design Guru, Publishing Executive Columnist Part 1: Information Architecture and Content Development Tools To Help You Determine Your Mission and Organize Your Useful Content for Print and Web Ziegfield Suite, 4th Floor This interactive session is geared toward publication management, publishers, editors, designers and salespeople to help them speak more intelligently about how their publication or book determines its mission for its readers, and develops and organizes useful reader content effectively. We’ll examine: • The meaning of content development and information architecture. • The tools (e.g. reader job descriptions, marketplace components, outlines, bulls-eye maps) that can provide the basis for creating a “user-centric” publication structure, whether print magazine or book, or digital publication. Attendees will do an exercise using one of the tools, followed by attendee discussion. • Actual examples of magazine organization. In this session, you’ll learn the answers to the following questions: • Do you truly know your publication’s reason for being? • Is your publication clearly organized: – to reflect your publication’s mission? – so that your readers clearly identify with the mission? – so that it clearly reflects the needs of your readers? – so that it clearly provides useful information for your readers? | 23 | http://www.wilde.com http://www.wilde.com

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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