2008 Show Guide - Publishing Business Conference & Expo - (Page 46)

sp EAKE r B Io Gr A p H I Es CArolYN PITTIS is Senior Vice President, Global Marketing Strategy and Operations for HarperCollins Publishers. In this role she is responsible for defining the high-level strategic direction of the HarperCollins Online direct to consumer marketing initiatives, including its overall Web site, e-mail marketing, and third-party marketing partner strategies. She supervises a team that has both local and global responsibility for building scalable marketing platforms to connect authors to consumers online. Pittis has worked in a variety of positions at HarperCollins in her 16-year career at the company, including senior responsibilities in the HarperCollins Publishing+ initiative, and in consumer sales forecasting, marketing technology, digital asset management and business development. and thought leaders on content marketing and custom publishing. He is the founder and chief content officer of Junta42 (http://www.junta42. com), a division of Z Squared Media LLC. Junta42 is the leading portal and marketplace for content marketing and custom publishing solutions. Previous to Junta42, Pulizzi was vice president of custom media for Penton Media Inc., North America’s largest independent b-to-b publisher, where he worked with global Fortune 1000 brands and associations from a variety of vertical and horizontal sectors. of Regnery Publishing, the nation’s leading publisher of conservative books, since April of 2003. She joined Regnery in May of 1999 as vice president and general manager. Regnery has enjoyed a remarkable string of successes since Ross came on board and now puts a higher percentage of its books on the New York Times bestseller list than any publisher in America. MArJI roSS has been President and Publisher MArTIN roWE Vice President Lantern Books Martin Rowe is the Co-founder and Editor-in-Chief of Lantern Books. He is the author of “Nicaea: A Book of Correspondences” and editor of “The Way of Compassion.” He is the co-founder of the monthly magazine Satya. His Web site is www.martin-rowe.com. JoE PulIzzI is one of the foremost experts Magazine,” a visual anthology of the stylepress and a commentary on the future of printed periodicals. More than nine years ago, he co-created Stare, a publishing and advertising agency, which produced magazines that included Stare and Critic Eye. He then built Netcirculation, the largest nationwide distribution network for high-end boutique fashion, art, photography and design titles. From 1994 to 1998, at the Gartner Group, he advised executives and board directors of Fortune 500 companies regarding the impact of technological innovations on the financial industry, and spearheaded a new European subsidiary that developed research-driven decision support tools. DAvID rENArD is the author of “The Last of the industry, having been involved with printing/ publishing since 1970. He has held positions in major media companies and startups that have included publisher, editor, freelance writer, director of manufacturing and distribution, senior sales manager, circulation director, chief of operations, pressman and cameraman, in companies such as McCall’s, Time Inc., New York Times Magazine Group, International Paper, Ziff-Davis, CMP, and Bill Communications (VNU). In 1993, he launched the longest running e-newsletter in the world, Heard on the Web: Media Intelligence, delivering pertinent industry news to a diverse, worldwide publishing community of more than 10,750 media industry leaders. roBErT M. SACKS, aka “BoSacks” is a veteran KIlIAN SCHAlK was named Deputy Director of Production for DAN roBErTS manages optimization campaigns for 15 diverse print publication Web sites including Cosmopolitan.com, Esquire.com, Seventeen.com, Popular Mechanics.com and Good Housekeeping.com as Senior SEO Strategist and Analyst for Hearst Digital Media. In 2006, with input from Roberts, Hearst Digital embraced SEO best practices and designed a proprietary searchfriendly CMS, before launching 12 Web sites in 12 months. These efforts delivered a 51-percent increase in search traffic for 2007, making search the leading source of traffic and uniques across the network. Before coming to Hearst, Roberts worked for TV Guide, first as a reporter, and later for TVGuide.com as a Web producer and SEO specialist. and COO of Kable Distribution Services Inc. Roberts has over 30 years of experience in the publishing industry (over 20 in national distribution). A graduate of Kean University in New Jersey, he began with KDS as a Group Director of Client Relations. He was soon promoted to V.P., Client Relations, and then Sr. V.P., Client Relations in 2002. In 2004, he was appointed Executive VP of KDS and to COO in 2007. The New Yorker in November 1999. He is responsible for the strategic implementation of new technologies at the magazine, as well as managing the day-to-day workflow of NewYork.com. In 2001, Schalk oversaw the launch of the magazine’s Web site, streamlining the transition from its printed form using Applescript to create an automated in-house XML workflow. In March 2005, he was named technical director of digital projects, and he recently helped coordinate and build “The Complete New Yorker,” a searchable 80-year compendium (500,000 scans) of the magazine on DVDs. BrIAN SCHWArzE has been the Paper Manager at the Reader’s Digest Association for the past eight years and is responsible for all U.S. Magazine paper procurement. Prior to holding this position, Schwarze worked at Abitibi-Consolidated for two years. JIM roBErTS is the Executive Vice President PBAA (Periodical & Book Association of America: The Voice of the Newsstand Industry) since January 2001. Prior to PBAA, she spent her 24-year magazine career at Hearst, where she was President of Eastern News Distributors—a national distributor/direct specialty wholesaler absorbed into the COMAG Marketing Group in 2000. Scott’s experience and expertise encompass all facets of the single copy experience—sales through specialty and mass market retailers, relationships with niche and multinational publishers, and operations from warehousing and traffic through strategic planning. Founded in 1965, PBAA is a not-for-profit organization for publishers, distributors, wholesalers, retailers, consultants, and industry service providers. lISA SCoTT has been Executive Director of the | | http://www.martin-rowe.com http://NewYork.com http://Cosmopolitan.com http://Esquire.com http://PopularMechanics.com http://GoodHousekeeping.com http://Seventeen.com http://GoodHousekeeping.com http://TVGuide.com

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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