2008 Show Guide - Publishing Business Conference & Expo - (Page 47)

s pE A K Er B Io G r A pH I Es lISA SErrA is Director of Corporate Paper Procurement at Scholastic Inc., the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. She is responsible for the purchase and management of the raw materials used in Scholastic products and promotional materials. One of Serra’s top priorities is in the area of environmental stewardship. Working in consultation with the Rainforest Alliance, the Green Press Initiative and other environmental organizations, Serra was a leading proponent for and a key participant in the initiative to formalize Scholastic’s Environmental Procurement Policy. This policy outlines Scholastic’s five-year goal to increase its publication paper purchase of FSC- certified paper to 30% and its use of recycled paper to 25%, of which 75% will be post-consumer waste. eMedia for Aspire Media. Prior to this, he served as Senior Vice President of eMedia for Penton Media, and spent a year as an industry consultant helping over a dozen b-to-b and consumer media companies grow their online media business. Shanfelt has an extensive e-media background spanning 17 years and specializes in practical revenue-generating strategies for publishers. Logical Company, has been at the forefront of supply chain and digital change issues in the book publishing business for decades. He has organized and spoken at numerous industry gatherings, written for trade publications all over the world, and, over the years, numbers most of the major U.S. publishers among his clients. Idea Logical provides a service called Supply Chain Tracker, which manages “feeds” from retailers and wholesalers in the U.S., U.K. and Canada, and provides publisher clients with actionable reports. The company also owns and operates the baseball history Web site, BaseballLibrary.com. Numerous speeches and papers Shatzkin has written are posted on Idea Logical’s Web site at www.IdeaLog.com. Define Search Strategies, part of the The New York Times Company. Define specializes in search engine optimization and audience development initiatives for major publishers. Sherk’s enterprise-level SEO experience is complemented by expertise in optimization practices for news search, social media, corporate blogging, RSS and multimedia. He brings an additional perspective to the Define team through his 10+ years of experience in online public relations. As search marketing continues to evolve, many of the latest practices directly relate to the online awareness and community building activities that Sherk has actively engaged in for years. Newsletter Editor of American Society of Business Publication Editors (ASBPE), has served as program chairman of many of the Society’s national editorial conferences, directs the association’s research program, and sits on numerous Society committees. Sherman also consults and freelances in publication content development, organization, layout and design, and speaks and gives workshops. He has studied information architecture and navigation systems for both print and digital media. For 11 years, Sherman directed the content development and improvement, and design of more than 50 titles and a number of launches for former business magazine publisher, Argus Inc. He was also editor/associate publisher of Adhesives Age, and spent six years as a newspaper journalist, including at the daily Atlanta Constitution, working as a reporter, copy editor and layout editor. Corporate Audience Development for Access Intelligence LLC. Sierra has been at Access Intelligence for 12 years, and she is responsible for magazine circulation, Web traffic, SEM, e-letter marketing, distribution, fulfillment and e-mail operations. She is a member of BPA’s Audience Development Advisory Committee and ABM’s Circulation Committee. Book Business and Publishing Executive magazines. She directs the editorial content for both magazines and their related electronic products, including BookBusinessMag.com, PubExec. com, SustainPrint.com, Book Business Extra and Publishing Executive Inbox. She also directs the publications’ educational conferences and oversees the Publishing Executive Hall of Fame. Skodzinski is the former editor for The Crafts Report (a national business magazine for professional craft artists), managing editor for the Inside Direct Mail newsletter and senior writer for Target Marketing magazine. She has written hundreds of articles for national magazines and newspapers. Editor of Publishing Executive and Book Business magazines. She contributes editorial content and manages production for both magazines. She also manages the magazines’ related electronic products, including BookBusinessMag.com, PubExec. com and Book Business Extra. Spavlik is a former staff editor and writer for The Star-Ledger in Newark, N.J. She has also held positions as managing editor of book production for Information Today Inc. and production editor for W.B. Saunders Co. (now Elsevier). Spavlik recently published her first book, “Images of America: Collingswood,” with Arcadia Publishing. Director of Human Resources for Random House Inc., the world’s largest trade book publisher. Prior to taking over this function, Steilberg worked for Random House’s parent company Bertelsmann as Director of Corporate Management Development for Bertelsmann subsidiaries in North America and Europe. In this capacity, he was responsible for the recruiting and development of executives and emerging executive talent at Bertelsmann companies. SYlvIA SIErrA is Senior Vice President of ErIC SHANFElT is Executive Vice President of NoEllE SKoDzINSKI is the Editor in Chief of MIKE SHATzKIN, Founder and CEO of The Idea JANET SPAvlIK is Managing Editor and Online ADAM SHErK is a Search/PR Strategist for HAYS STEIlBErG is Vice President and roBIN SHErMAN, Associate Director and | | http://BaseballLibrary.com http://www.IdeaLog.com

Table of Contents Feed for the Digital Edition of 2008 Show Guide - Publishing Business Conference & Expo

Publishing Business Conference & Expo Daily Highlights Welcome Letter Show Contacts Sponsors Supporting Organizations Conference Floor Plan Conference At-A-Glance Monday Conference Program IDEAlliance’s Virtual Proofing Summit Tuesday Conference Program Digital Magazine Symposium INTERQUEST’s Digital Book Printing Forum Wednesday Conference Program Exhibitor Quick List (Alphabetically) Exhibitor Quick List (By Booth #) Exhibitor Floor Plan Exhibitor Profiles Speakers’ Biographies Save the Date for 2009 Exhibitor Products & Services

2008 Show Guide - Publishing Business Conference & Expo

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