Precast Inc. - March/April 2008 - (Page 21) istock.com our landscaping products such as Redi-Rock materials, he says. “We also set up at home and yard shows, showing some of the products we produce. We do about four or five of these a year.” Other marketing efforts by Wilbert include lunch tours for contractors, a golf tournament for architects, engineers and contractors, and even fishing excursions for its larger customers. One-stop shopping The marketing philosophy at By-Crete, Lebanon, Pa., takes the Wal-Mart approach, which means supplying contractors with everything they need, according to Jeff Long, plant manager. “Manholes, gaskets, flow lines, castings and everything else in between,” he says. “We have done a lot of advertising, but our most successful event is an open house that we have every two years,” he adds. “We have done about six of these so far. We invite more than 1,500 people, and usually anywhere between 200 and 400 will show up.” Plant tours are an inherent part of a By-Crete open house and include pouring demonstrations and videos. “We also try to unveil something new that we are working on.” Over the years By-Crete (www.bycrete.com) has picked up some very good accounts through its open house program, Long says, but the company has a number of other different and innovative ways to add people to its contact list. “We have acquired names of people from municipalities around the state of Pennsylvania, often from their Web sites,” he says, adding that they have picked up additional names from the Yellow Pages and have even taken names from the sides of trucks while driving down the road. Currently the company is working on a "green" marketing strategy and has had several employees attend classes on LEED (Leadership in Energy and Environmental Design) and "green” buildings. “We also put signs out at our job sites MARCH/APRIL 2008 | 21 WWW.PRECAST.ORG http://istock.com http://www.bycrete.com http://www.precast.org
Table of Contents Feed for the Digital Edition of Precast Inc. - March/April 2008 Precast Inc. - March/April 2008 Contents Technically Speaking Concrete Repairs Return-to-Work Programs Marketing in a New World Building Confidence Risk Management Culture Bloquea La Energia – Es Tu Vida! Lock It Out – It’s Your Life! Fiber Optics in Countertops MCPX Wrap-Up Product Profile People & Products Advertisers Index NPCA Calendar Precast Inc. - March/April 2008 Precast Inc. - March/April 2008 - (Page 1) Precast Inc. - March/April 2008 - (Page 2) Precast Inc. - March/April 2008 - (Page 3) Precast Inc. - March/April 2008 - (Page 4) Precast Inc. - March/April 2008 - Contents (Page 5) Precast Inc. - March/April 2008 - Technically Speaking (Page 6) Precast Inc. - March/April 2008 - Technically Speaking (Page 7) Precast Inc. - March/April 2008 - Technically Speaking (Page 8) Precast Inc. - March/April 2008 - Technically Speaking (Page 9) Precast Inc. - March/April 2008 - Concrete Repairs (Page 10) Precast Inc. - March/April 2008 - Concrete Repairs (Page 11) Precast Inc. - March/April 2008 - Concrete Repairs (Page 12) Precast Inc. - March/April 2008 - Concrete Repairs (Page 13) Precast Inc. - March/April 2008 - Concrete Repairs (Page 14) Precast Inc. - March/April 2008 - Concrete Repairs (Page 15) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 16) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 17) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 18) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 19) Precast Inc. - March/April 2008 - Marketing in a New World (Page 20) Precast Inc. - March/April 2008 - Marketing in a New World (Page 21) Precast Inc. - March/April 2008 - Marketing in a New World (Page 22) Precast Inc. - March/April 2008 - Marketing in a New World (Page 23) Precast Inc. - March/April 2008 - Marketing in a New World (Page 24) Precast Inc. - March/April 2008 - Marketing in a New World (Page 25) Precast Inc. - March/April 2008 - Marketing in a New World (Page 26) Precast Inc. - March/April 2008 - Marketing in a New World (Page 27) Precast Inc. - March/April 2008 - Marketing in a New World (Page 28) Precast Inc. - March/April 2008 - Marketing in a New World (Page 29) Precast Inc. - March/April 2008 - Marketing in a New World (Page 30) Precast Inc. - March/April 2008 - Marketing in a New World (Page 31) Precast Inc. - March/April 2008 - Marketing in a New World (Page 32) Precast Inc. - March/April 2008 - Marketing in a New World (Page 33) Precast Inc. - March/April 2008 - Building Confidence (Page 34) Precast Inc. - March/April 2008 - Building Confidence (Page 35) Precast Inc. - March/April 2008 - Building Confidence (Page 36) Precast Inc. - March/April 2008 - Building Confidence (Page 37) Precast Inc. - March/April 2008 - Risk Management Culture (Page 38) Precast Inc. - March/April 2008 - Risk Management Culture (Page 39) Precast Inc. - March/April 2008 - Risk Management Culture (Page 40) Precast Inc. - March/April 2008 - Risk Management Culture (Page 41) Precast Inc. - March/April 2008 - Bloquea La Energia – Es Tu Vida! (Page 42) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 43) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 44) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 45) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 46) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 47) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 48) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 49) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 50) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 51) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 52) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 53) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 54) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 55) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 56) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 57) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 58) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 59) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 60) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 61) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 62) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 63) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 64) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 65) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 66) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 67) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 68) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 69) Precast Inc. - March/April 2008 - Product Profile (Page 70) Precast Inc. - March/April 2008 - Product Profile (Page 71) Precast Inc. - March/April 2008 - People & Products (Page 72) Precast Inc. - March/April 2008 - People & Products (Page 73) Precast Inc. - March/April 2008 - People & Products (Page 74) Precast Inc. - March/April 2008 - People & Products (Page 75) Precast Inc. - March/April 2008 - People & Products (Page 76) Precast Inc. - March/April 2008 - People & Products (Page 77) Precast Inc. - March/April 2008 - People & Products (Page 78) Precast Inc. - March/April 2008 - People & Products (Page 79) Precast Inc. - March/April 2008 - People & Products (Page 80) Precast Inc. - March/April 2008 - People & Products (Page 81) Precast Inc. - March/April 2008 - NPCA Calendar (Page 82) Precast Inc. - March/April 2008 - NPCA Calendar (Page 83) Precast Inc. - March/April 2008 - NPCA Calendar (Page 84)
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