Precast Inc. - March/April 2008 - (Page 24) web site open house e-mail campaigns trade show exhibits • A new logo with new literature. “We had done literature in-house before,” she explains. “Now that we have a budget, though, we decided to have it done professionally.” • Fewer bulk mailings. These turned out to be very costly and time-consuming, and never seemed to get much of a return. Instead, the company now uses e-mail campaigns. “We also have a monthly newsletter, which we send out to our e-mail database,” she says. “This keeps people informed on the projects we’re working on and the new products we are offering.” • Lunchbox presentations. “A lot of companies do this, and they are very effective for us,” says Lathan. The business development rep finds design firms that are working on projects that fit Hy-Grade’s product line. “We use this opportunity to get into projects ahead of the game. If we can be there to assist designers in the project, we are more likely to end up producing the product for that project.” • Internet database. This helps keep track of every quote that goes out, every contact it has and every project it does. When top managers are traveling, they can have access to this information. • Trade show exhibits. These are useful especially when introducing a new product line as well as for introducing an existing product to a new market. “The real key to success here is to follow up afterward,” she says. The program has been working. “We have almost doubled our sales in the last three years,” Lathan says. Marketing in the precast industry has been evolving over the decades, and many precasters are getting better at it by using new – and old – technologies. Education, one-on-one interface and a little creativity are proving to be good ways to break through the marketing clutter. William Atkinson is a freelance writer who covers business and safety issues. 24 MARCH/APRIL 2008 | PRECAST INC. http://www.preciseforms.com http://www.preciseforms.com
Table of Contents Feed for the Digital Edition of Precast Inc. - March/April 2008 Precast Inc. - March/April 2008 Contents Technically Speaking Concrete Repairs Return-to-Work Programs Marketing in a New World Building Confidence Risk Management Culture Bloquea La Energia – Es Tu Vida! Lock It Out – It’s Your Life! Fiber Optics in Countertops MCPX Wrap-Up Product Profile People & Products Advertisers Index NPCA Calendar Precast Inc. - March/April 2008 Precast Inc. - March/April 2008 - (Page 1) Precast Inc. - March/April 2008 - (Page 2) Precast Inc. - March/April 2008 - (Page 3) Precast Inc. - March/April 2008 - (Page 4) Precast Inc. - March/April 2008 - Contents (Page 5) Precast Inc. - March/April 2008 - Technically Speaking (Page 6) Precast Inc. - March/April 2008 - Technically Speaking (Page 7) Precast Inc. - March/April 2008 - Technically Speaking (Page 8) Precast Inc. - March/April 2008 - Technically Speaking (Page 9) Precast Inc. - March/April 2008 - Concrete Repairs (Page 10) Precast Inc. - March/April 2008 - Concrete Repairs (Page 11) Precast Inc. - March/April 2008 - Concrete Repairs (Page 12) Precast Inc. - March/April 2008 - Concrete Repairs (Page 13) Precast Inc. - March/April 2008 - Concrete Repairs (Page 14) Precast Inc. - March/April 2008 - Concrete Repairs (Page 15) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 16) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 17) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 18) Precast Inc. - March/April 2008 - Return-to-Work Programs (Page 19) Precast Inc. - March/April 2008 - Marketing in a New World (Page 20) Precast Inc. - March/April 2008 - Marketing in a New World (Page 21) Precast Inc. - March/April 2008 - Marketing in a New World (Page 22) Precast Inc. - March/April 2008 - Marketing in a New World (Page 23) Precast Inc. - March/April 2008 - Marketing in a New World (Page 24) Precast Inc. - March/April 2008 - Marketing in a New World (Page 25) Precast Inc. - March/April 2008 - Marketing in a New World (Page 26) Precast Inc. - March/April 2008 - Marketing in a New World (Page 27) Precast Inc. - March/April 2008 - Marketing in a New World (Page 28) Precast Inc. - March/April 2008 - Marketing in a New World (Page 29) Precast Inc. - March/April 2008 - Marketing in a New World (Page 30) Precast Inc. - March/April 2008 - Marketing in a New World (Page 31) Precast Inc. - March/April 2008 - Marketing in a New World (Page 32) Precast Inc. - March/April 2008 - Marketing in a New World (Page 33) Precast Inc. - March/April 2008 - Building Confidence (Page 34) Precast Inc. - March/April 2008 - Building Confidence (Page 35) Precast Inc. - March/April 2008 - Building Confidence (Page 36) Precast Inc. - March/April 2008 - Building Confidence (Page 37) Precast Inc. - March/April 2008 - Risk Management Culture (Page 38) Precast Inc. - March/April 2008 - Risk Management Culture (Page 39) Precast Inc. - March/April 2008 - Risk Management Culture (Page 40) Precast Inc. - March/April 2008 - Risk Management Culture (Page 41) Precast Inc. - March/April 2008 - Bloquea La Energia – Es Tu Vida! (Page 42) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 43) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 44) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 45) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 46) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 47) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 48) Precast Inc. - March/April 2008 - Lock It Out – It’s Your Life! (Page 49) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 50) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 51) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 52) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 53) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 54) Precast Inc. - March/April 2008 - Fiber Optics in Countertops (Page 55) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 56) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 57) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 58) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 59) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 60) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 61) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 62) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 63) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 64) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 65) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 66) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 67) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 68) Precast Inc. - March/April 2008 - MCPX Wrap-Up (Page 69) Precast Inc. - March/April 2008 - Product Profile (Page 70) Precast Inc. - March/April 2008 - Product Profile (Page 71) Precast Inc. - March/April 2008 - People & Products (Page 72) Precast Inc. - March/April 2008 - People & Products (Page 73) Precast Inc. - March/April 2008 - People & Products (Page 74) Precast Inc. - March/April 2008 - People & Products (Page 75) Precast Inc. - March/April 2008 - People & Products (Page 76) Precast Inc. - March/April 2008 - People & Products (Page 77) Precast Inc. - March/April 2008 - People & Products (Page 78) Precast Inc. - March/April 2008 - People & Products (Page 79) Precast Inc. - March/April 2008 - People & Products (Page 80) Precast Inc. - March/April 2008 - People & Products (Page 81) Precast Inc. - March/April 2008 - NPCA Calendar (Page 82) Precast Inc. - March/April 2008 - NPCA Calendar (Page 83) Precast Inc. - March/April 2008 - NPCA Calendar (Page 84)
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