Centerlines - December 2008 - (Page 19)

COVER STORY American Airlines, which trimmed frequencies—add to its woes. Offsetting those losses to some extent is AirTran, a new entrant with nonstop flights to Atlanta, Orlando and Fort Myers. Columbus has had an aggressive incentives program to attract air services since 2003 when America West dropped its hub there. Landing fees are waived for a year for a new airline coming in, Roberts said, along with marketing support. This year, it added extra incentives for existing and new carriers starting flights to the city’s top unserved markets, those with over 50 nonstop passengers per day each way. Airlines committing to serve a market nonstop for 12 months with the equivalent of daily service with 50-seat plus aircraft (or five days a week with larger aircraft), will get a $75,000 cash incentive for marketing support or, alternatively, the airport will apply the $75,000 to the carrier’s airport costs, Roberts noted. The airport’s largest unserved market is Fort Lauderdale. “It’s our 13th largest market, it has 233 passengers each day each direction, and we don’t have a nonstop flight to Fort Lauderdale.” is trying to keep TSA and screening equipment in the terminal in anticipation of attracting another carrier. “We offer zero rent and zero landing fees,” Soliday said. “We’ll do all the underwing service, baggage, and park the aircraft so they don’t have to have anybody on the ramp.” Naples is also willing to put in common-use terminals, “and we would personally man the counter with customer service representatives so the airline essentially would need no personnel.” Naples: We’ll Do It All Naples Municipal Airport also has an aggressive incentives program but has been unable to attract a carrier that will stay. Ted Soliday, Naples executive director and chairman of ACI-NA’s small airports committee, said the airport most recently lost Gulfstream International, a Continental Connection carrier, and Time to ReCharge your Ad Program? Time to ReCharge your Ad Program? Before After Alliance designed, fabricated and installed sponsored ReCharge Zones in old payphone locations at LAS. Alliance has the boost you need. "We asked for an attractive workspace fixture for McCarran – one that blended with the terminal traffic, made use of dead areas, and generated revenue. Alliance delivered it all." Scott Kichline, Manager, Commercial/Business Development "Revenue was key and Alliance delivered more than they promised." Randall H. Walker, Director of Aviation Ted Soliday, executive director, Naples International Airport: Naples offers zero rent and zero landing fees; will perform underwing, baggage and parking service; and is open to common-use terminals and check-in staffing. Alliance. Advertising that works for you. Call us to review your program today. LAS• BUR • SLC • PDX 877-809-9029 www.aci-na.org | CENTERLINES 19 http://www.allianceairportadvertising.com http://www.aci-na.org

Table of Contents Feed for the Digital Edition of Centerlines - December 2008

Centerlines - December 2008 Contents President’s Message Canadian Airports Associates’ Corner Policy Center On the Hill and On the Stump Cover Story: Airport Belt Tightening On Management: Pooling DBE Resources Revenue Arena: New Revenue Streams Griesbach Concessions Award Winners Security: Employee Screening Pilot Tests New Technology: Wireless Growth Now Underway Grand Openings New Members Index of Advertisers/Advertiser.com Box Scores

Centerlines - December 2008

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