ASID Icon - Summer 2012 - (Page 4)
DIRECTOR OF RESEARCH & KNOWLEDGE RESOURCES
ASID STAFF MANAGING EDITOR Jennifer Lipner
Randy W. Fiser
EXECUTIVE VICE PRESIDENT & CEO
Lisa Henry, FASID, LEED AP
Valuing What We (Really) Value
We must move beyond the aesthetic component in our design competitions, in order to guide public opinion about the indispensable value of good interior design.
ASID IS CONTINUING to grow and respond to the needs of our members. Our ability to execute top programming depends on being crystal clear about what we value and staying relevant. We need to increasingly influence public opinion about the consequence of the work we do. In that light, let’s look at what we value. Evidence of our professional values is obvious, especially as reﬂected in our design competitions. My own observation is that not much has changed in the criteria and evaluation of most interior design competitions. So many that I see are typical practice silos which evaluate a design brief alongside photos of an interior project; they are essentially beauty pageants. What I am seeking are cross-functional design competitions that evaluate design problems and present the most innovative solutions to solve speciﬁc challenges. Imagine project submissions that are made up of cross-functional, multidisciplinary teams, projects that reﬂect real world collaborations and are actual exhibitions of how we deliver great results. Imagine holistic submissions that communicate ideas and innovation based on research. The submissions might not have even been built yet. Now, imagine adding criteria which include illustrating the projects’ meaning to the occupants! (Think of the way the leading ﬁlm competitions are assessed and awarded, for instance.) The projects would certainly have to look good. But a beautiful aesthetic is simply the entry point for good design. What if we add other points of evaluation? Let us assess the project’s innovative use of materials, its accessibility and its integration of technology. Let us demonstrate the project’s social, economic and environmental sustainability over its full lifecycle. There is a multidisciplinary design award at Metropolis magazine that I applaud. Called “Next Generation,” it challenges designers of all kinds— interior designers, architects, product designers, landscape architects, graphic designers and communication designers. As part of the submission, entrants are required to produce a business plan. Yes, a business plan. The award is targeted at emerging professionals, and entrants must demonstrate to the judges that their projects will change lives for the better, explaining how they will use the $10,000 prize to take their projects to the next level. There are many design competitions being hosted by our industry. The Metropolis award is unique, and I hope that their approach will inﬂuence the way more competitions are evaluated: not just beautiful photos but innovative and creative concepts that improve the experience of people. Why would this be a good thing? Because if we—as the interior design profession and industry—value these aspects of interior design, then we can begin to inﬂuence opinion about the impact of good design on people. But if we only evaluate and award the aesthetic component in our design competitions, then how can we expect to move public opinion about the indispensable value of good interior design? i
Karen Berube, K.Designs
PUBLISHED MAY 2012/AID-Q0212/6720
PUBLICATION DIRECTOR Erik Henson
PROJECT MANAGER Megan Sapp
NAYLOR TEAM PUBLISHER Jill Andreu ADVERTISING INFORMATION ADVERTISING ART Effie Monson
DESIGN & ART PRODUCTION
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Erik Henson at (800) 369-6220.
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin
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SUBMISSIONS & CORRESPONDENCE
Volume 14, Number 2, ASID ICON (ISSN 15270580) is published four times a year in March, June, September and December for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a beneﬁt of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer ﬁber and manufactured using biogas energy. Rolland Enviro100 is certiﬁed EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Lisa Henry, FASID, LEED AP
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Summer 2012
2012 ASID Awards
2012 Class of ASID Fellows
resource guide & advertisers
ASID Icon - Summer 2012