ASID Icon - Fall 2012 - (Page 6)
VICE PRESIDENT OF MARKETING & COMMUNICATION
ASID STAFF MANAGING EDITOR Jennifer Lipner
Randy W. Fiser
EXECUTIVE VICE PRESIDENT/CEO
Barbara S. Marini, FASID, IDEC
Growth, Change and Big Ideas Ahead for the Future
By considering all aspects of our organization, we can increase our visibility, raise the credibility of the profession and beneﬁt our members.
AS WE EMBARK upon a new year
Karen Berube, K.Designs
PUBLICATION DIRECTOR Erik Henson
PROJECT MANAGER Megan Sapp
NAYLOR TEAM PUBLISHER Jill Andreu
DESIGN & ART PRODUCTION
for ASID, I want to tell you what an honor it is to serve as your president. Like so many of you, I have served at different levels of the Society, from chapter participation—including Michigan chapter board member and president—to various local and national committees and councils. I know that ASID would not be the organization it is today without the breadth of our members, our volunteer core and Industry Partners, and our dedicated staff. We have the “design power” to lead the profession at so many levels! When asked to serve in this capacity, I was challenged by the shifting dynamics of the profession coupled with a chaotic world economy. I knew that change was inevitable in organizations today if they were to emerge successful amidst so much uncertainty. Most of us have experienced the effects of recent economic shifts, struggled with business decisions and pondered our next moves. Decisionmaking has become a 24/7 task as we keep a watchful eye on our world. From ASID’s perspective, we knew that our focus going forward required a fresh approach and a strategic vision that would strengthen the Society’s position as the leader of the interior design profession. This work started over a year ago with research, focus groups, interviews and town hall meetings. We listened to chapter presidents, responded to phone calls, emails and, yes, social media! (We know you’re out there!) The feedback we received formed the building blocks of our 2013 – 2015 strategic plan that outlines our vision for growth, change and big ideas for the future! I want to share some of the highlights with you. This vision is focused on globalization and new business models, with an emphasis on knowledge and information sharing. We are emphasizing
the social responsibility of the profession in ways that reflect a commitment to new thought processes and ideas. In addition, we’ve committed to a research agenda tied to the ASID Foundation, while expanding partnerships that prove the value of interior design. We are taking a more visible position, in terms of the impact of legislation on the codesbased environment, as reﬂected in expanding practice opportunities for interior designers. Finally, we are undertaking a formal process of assessing what we do, why we do it and what our overall impact is. This is critical to ensure that we are in tune with today’s standards of organizational effectiveness. By considering all aspects of our organization—including programming, volunteer efforts, chapter and board effectiveness, internal functions, education, training and leadership development—we can increase our visibility, raise credibility and beneﬁt our members. I know that all of our members will experience the fruits of these efforts. It has been an extraordinary experience to engage upon a strategic visioning process with so many incredible thought leaders in our profession. I am very excited about the potential that has emerged for ASID through this process and want to thank past president Lisa Henry, FASID; EVP/CEO Randy Fiser; COO Thom Banks, Hon. FASID; and CFO Rick Peluso, for their incredible guidance and support in crafting this vision. It is truly a new beginning for ASID, and I welcome your full engagement in this experience! i
Erik Henson at (800) 369-6220.
ADVERTISING ART Effie Monson
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin
PUBLISHED AUGUST 2012/AID-Q0312/6721
POSTMASTER CHANGES OF ADDRESS ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.
ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 email@example.com
SUBMISSIONS & CORRESPONDENCE
Volume 14, Number 3, ASID ICON (ISSN 15270580) is published four times a year in March, June, August and December for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a beneﬁt of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer ﬁber and manufactured using biogas energy. Rolland Enviro100 is certiﬁed EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Barbara S. Marini, FASID, IDEC
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Fall 2012
Taking Business Abroad
Finding the Right Formula
The State of Our Society
Design for Life
Resource Guide & Advertisers
ASID Icon - Fall 2012
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