ASID Icon - Fall 2012 - (Page 8)
State of the Industry
DESIGNERS HAVE REASON to celebrate and be hopeful. After months of lackluster activity, indicators for the industry have begun to point in a positive direction. Billings overall are up. Inquiries are up. Employment is up. We have a long way to go to reach a full recovery, and some sectors continue to struggle, but across the industry we are seeing signs of growth. That growth has come with a cost. Firms have downsized. Designers have to do more with less— and often, for less. As our industry continues to adapt to the “new normal,” we can expect more change. Old models of doing business will need to be reexamined. New knowledge will need to be mastered. Greater demand for design services will generate more, and perhaps unexpected, competition. We need to stay ahead of these changes and be able to respond quickly to shifts in the market. At ASID, we are not just preparing for the future, we are designing it. For too long, other voices in the industry have sought to deﬁne us and have us conform to their view of where we ﬁt in the bigger picture. Those days have come to an end. We are the authority on our profession and we will deﬁne ourselves by what we can accomplish, not by what others may prescribe for us. We will set our own agenda for how we will grow the profession and expand the market for design services. Our design for the future begins with research. We have created a “state of the industry” report that we will release with a national press event in September. It tells our story... the story of how interior design is contributing to the economy as well as to the health and well-being of all Americans. For instance, did you realize that interior designers specify over $46 billion in products every year? The report will also lay out our position on a number of practice and business issues that impact our profession and the industry, and will identify how design can help address issues of national importance such as healthcare, education, infrastructure, persons with special needs and the aging of the population. This report is only one piece of a much larger effort to raise our visibility and increase awareness of the full scope of designers’ skills and abilities. Design affects every aspect of people’s lives.
At ASID, we are not just preparing for the future, we are designing it. For too long, other voices in the industry have sought to deﬁne us and have us conform to their view of where we ﬁt in the bigger picture. Those days have come to an end. We are the authority on our profession.
There is no reason why anyone should have to settle for having well-designed technology but poorly designed environments. I envision a time in which good design is not an afterthought but an integral part of how most spaces are conceived and built. That’s the future I want to live in, and that’s the future that together we can create. i
Randy W. Fiser
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Fall 2012
Taking Business Abroad
Finding the Right Formula
The State of Our Society
Design for Life
Resource Guide & Advertisers
ASID Icon - Fall 2012