ASID Icon - Winter 2012 - (Page 4)
SENIOR MANAGING EDITOR
DIRECTOR OF COMMUNICATIONS
ASID STAFF VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Randy W. Fiser
EXECUTIVE VICE PRESIDENT & CEO
Barbara S. Marini, FASID, IDEC
Driving Innovation through Collaboration and Technology
In today’s technology-driven environment, ASID is focused on integrating and advancing technology at all levels to deliver the products, training, resources and tools you need to be successful and innovate.
IF THE PAST century’s unprece-
Karen Berube, K.Designs
PUBLICATION DIRECTOR Erik Henson
PROJECT MANAGER Troy Woodham
NAYLOR TEAM PUBLISHER Jill Andreu
DESIGN & ART PRODUCTION
dented technological growth is any indication of what’s in store in for the future, one can only imagine the possibilities. It seems like as soon as there is a new product, it’s outdated or updated before you even unwrap your purchase and plug it in … or better yet, sync it wirelessly with your other “toys.” We have all felt the impact of technology as it has reshaped and redeﬁned our work and personal lives. I recall investing in my ﬁrst Apple 512K and dot matrix printer for the office, thinking how smart I was to get ahead of the trend to manage and grow my business. Fast-forward to today and I’m immersed in technology—from my desktop and my iPad, to my iPhone, digital recorder, camera and multiple software programs. These tools have changed my view of my work in ways I never imagined and I know they will continue to drive the future. But technology is more than just software and hardware. It inspires the development of entirely new business models. It is the essential link through which information is retrieved and communicated, and through which new ideas are implemented and shared. With technology, ideas ﬂow freely and openly both on a micro/personal and macro/global level. This exchange makes technology a critical component for success in a competitive marketplace. It’s a fact of modern life: Technology drives innovation and business. As professionals working in this environment, we need to know how to make sense of it. With so much information available, how does one ﬁlter? ASID understands this challenge and is focused on integrating and advancing technology at all levels to deliver the products, training, resources and tools you need to be successful and innovate. We know that our members are interested in receiving information in a variety of relevant formats, so we are creating a “dashboard” system for communications and technology across the Society.
This approach will promote and advance connectivity, resulting in accessible information that is delivered when and where you want. One of the ﬁrst steps we have taken in this direction is the launch of the new ASID website later this winter. (See the article on page 38 for more information about the new ASID.org.) Designed to make it easier than ever to showcase your work to clients, the new site will include personalized online portfolios and photo galleries for members, a dynamic location-based designer referral service, and seamless integration with social networking platforms for sharing news and information across our network. We’ll also be introducing a series of technological enhancements that you can look for in the near future, including: • CEU training on popular software applications so members can improve their skillsets • New virtual venues to foster greater collaboration among members (e.g., apps, virtual classrooms for CEUs, teleconferencing) • Systematic delivery of all relevant information impacting the profession, such as the dissemination of research and updated building codes • Partnerships with technology companies to leverage the purchasing power of the ASID membership to benefit our members’ investments in technology tools and collaborative training. As the core of the design network, we intend to continue to lead the profession into the future with forward thinking and adopting innovative ideas. And one day, there may even be an app for that! i
Erik Henson at (800) 369-6220.
ADVERTISING ART Effie Monson
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin
PUBLISHED NOVEMBER 2012/AID-Q0412/6722
POSTMASTER CHANGES OF ADDRESS ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.
ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 email@example.com
SUBMISSIONS & CORRESPONDENCE
Volume 14, Number 4, ASID ICON (ISSN 1527-0580) is published four times a year in March, June, September and November for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a beneﬁt of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer ﬁber and manufactured using biogas energy. Rolland Enviro100 is certiﬁed EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Barbara S. Marini, FASID , IDEC ASID National President
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Winter 2012
Data and Design: A Winning Combination
The Two Voices of Interior Design
Design for Life
Resource Guide & Advertisers Index
ASID Icon - Winter 2012