ASID Icon - Winter 2012 - (Page 6)
Industry in Revival
AT ASID, WE have kept a watch-
ful eye on how the interior design industry has been performing in the post-recession economy. After a gloomy 2010 and erratic 2011 in which concerns about the Eurozone economy, stalemates in Congress over the national budget and a rash of natural disasters deﬂated client conﬁdence, the interior design industry has sustained positive, although modest, growth during 2012. While the AIA Billings Index has been mostly down over the past twelve months, the ASID Billings Index has been mostly up. Month over month, the ASID Index has been up by 5 points or more for most months in 2012, compared to 2011. That’s great news for our industry. It is the ﬁrst positive, sustained growth we have seen since the end of 2008. What’s more, current forecasts indicate that growth will continue into the ﬁrst half of next year. The residential sector is expected to remain strong as the housing market continues to rebound. Harvard University’s Joint Center for Housing Studies is predicting double-digit growth in remodeling activity in the ﬁrst quarter of 2013. Meanwhile, multifamily permits also are up, and NAHB projects that the sector will continue to be strong in the months ahead. There’s even good news on the commercial front. The AIA reports that its members are seeing signs that nonresidential construction will increase next year, especially in the commercial/industrial sector. We have already seen an uptick in hospitality and retail activity this year, and perhaps this AIA report suggests this trend will continue. And while industry ﬁgures for healthcare projects have not changed signiﬁcantly, there seems to be anecdotal evidence that it may be on the upswing—perhaps due to anticipation of the full implementation of healthcare reform. On the other hand, institutional and government sectors—for both architecture and interior design—have been weak and are expected to remain so for the near term as local governments and other organizations adapt to tighter budgets and continued economic uncertainty. While encouraged by these trends, we are doing all we can to revive the industry and help it prosper and ﬂourish. We believe the demand for good design will continue to increase over time, and as the economy begins to improve, the interior design industry will once again begin to expand. We are preparing now for that eventuality.
Encouraged by positive economic trends, we are doing all we can to revive our industry and help it prosper and ﬂourish. We believe the demand for good design will continue to increase over time, and as the economy improves, the interior design industry will begin to expand. We are preparing now for that eventuality.
ASID President Barbara Marini with Randy Fiser at the ASID Go Pro: NYC event in September.
ASID is looking ahead, exploring what the new business models for designers will be in the near future and developing professional education to ensure that you, the member, have the latest and best information. At the same time, we are reaching out to all the industry organizations and leaders to discuss how we can combine our strengths and better work together to take advantage of the opportunities that are coming. We also are seeking to create opportunities for designers by expanding our legislative activity to include a broader range of business issues that affect their practice and their businesses. Through our new website, which will launch later this winter, we will be showcasing our members like never before—connecting potential clients directly with designers in their area and telling the
story of why investing in good design and working with a design professional is a smart decision. (Learn more about the new ASID.org on page 38.) With our new, improved designer proﬁle page and promotional efforts we are transforming our website into a powerful tool to market your services and drive more business to your ﬁrm. i
Randy W. Fiser
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Winter 2012
Data and Design: A Winning Combination
The Two Voices of Interior Design
Design for Life
Resource Guide & Advertisers Index
ASID Icon - Winter 2012