ASID Icon - January/February 2009 - (Page 38)

ENVIRONOTES/ By Ryan Paddock inspire. share. educate. We’re a Big Zero MISSIONZERO.ORG PARTNERSHIP AIMS TO EDUCATE, INSPIRE AND EMPOWER/ RECOGNIZING THE VALUE of furthering education about and commitment to sustainability, ASID recently became the ﬁrst founding partner of Mission Zero.org, a new Internet community and living network dedicated to facilitating the growth of sustainability and environmental advocacy. A project of Interface Inc., and its brands, including ASID Industry Partners Bentley Prince Street, FLOR and InterfaceFLOR, Mission Zero.org includes news, interactive education, social networking and peer-topeer interaction. ASID, as well as other key corporate and industry stakeholder partnerships, will contribute to content on the site. The design community has been on the cutting edge of environmentally responsible practices, as have the Interface companies. As the environmental movement progresses from grass roots to mainstream, it is critical to provide those who seek knowledge with transparent and valuable sources of information. Through this partnership, ASID and Mission Zero can do just that. Interface brings a long history of environmental advocacy to MissionZero.org, yet the site is not sales- or product-focused. Rather, it is a network that promotes education, dialog and empowerment. ASID will provide direct content to the Web site, as well as links to white papers, case studies and other resources found on the Society’s own Web site. ASID members are expected to be on the forefront of involvement with the Mission Zero community to help further critical programs like REGREEN, the nation’s ﬁrst set of resources and tools for green home remodeling projects, that touch not only designers, but also consumers wishing to transform their own living spaces. “We were eager to partner with Interface on MissionZero.org, knowing that this site will have a long reach beyond those we can inﬂuence through our members and the organizations they touch,” MissionZero.org promises to É provide a comprehensive resource for anyone, from those just learning [sustainable] ideas and ideals to those on the cutting edge of new thinking and technology. Thom Banks, Hon. FASID, deputy executive director for ASID To get involved, to register or for more information, go to http://missionzero.org. commented Thom Banks, Hon. FASID, deputy executive director for ASID. “As our members know, it can be an overwhelming task to educate those new to the ideas around sustainability, and the amount of confusing and misleading information in the marketplace is an ongoing challenge. MissionZero.org promises to cut through much of that clutter and provide a comprehensive resource for anyone, from those just learning these ideas and ideals to those on the cutting edge of new thinking and technology.” Content on the site will stream from multiple sources—from news organizations to environmental and policy experts, to user-driven contributions. Content categories are broad-based and include agriculture, design, natural resources, transportation, business and investing, society and culture, policy and government, health and home, food, and events. In other words, there is something for everyone. Users can design their own home pages based on speciﬁc areas of interest and desired content. “We made a conscious decision to develop this site around a broad subject matter with all topics viewed through the lens of sustainability,” said Joyce LaValle, senior vice president of marketing for InterfaceFLOR, Industry Partner of ASID. “While much of our day-today focus as a company is around how sustainability impacts product design and development, the reality is that all areas touched on this site impact us greatly, from natural resources to government policy and regulation, to how we transport our products and people. We are eager to see the potential of this community and expect that we will learn even more than we supply in terms of content and expertise.” i As a member of the Digital Scientists team, Ryan Paddock is responsible for helping clients such as Interface apply digital tools and new media to help their businesses grow sales, share and proÞt. 38 icon january/february/09 the magazine of the american society of interior designers http://www.MISSIONZERO.ORG http://www.MissionZero.org http://www.MissionZero.org http://www.MissionZero.org http://www.MissionZero.org http://www.MissionZero.org http://www.MissionZero.org

Table of Contents Feed for the Digital Edition of ASID Icon - January/February 2009

ASID Icon - January/February 2009 Contents President's Letter Of Note Innovations Getting it Right Shadowing Design Bearing Up Industry Contrast Up Close Design for Life Environotes Inside ASID Grassroots Showroom Resource Guide/Advertisers Needful Things

ASID Icon - January/February 2009

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