ASID Icon - Summer 2011 - (Page 4)
DIRECTOR Of REsEARCH & KNOwLEDgE REsOURCEs
EDITOR Kerry O’Leary
AsID sTAff MANAgINg EDITOR Jennifer Lipner
Michael Alin, Hon. fASId
Michael A. Thomas, fASId
Where’s the Beef? It’s in the Benefits.
have had the privilege of visiting a number of ASID chapters to participate in town hall meetings. During those meetings, members wanted to learn more about the state of the Society and what is next on the horizon for the design profession and for ASID. Another theme that often comes out of the conversations with members at such events concerns benefits of membership. Questions arise such as, “What do I get by being a member?” and “Can you help me justify the cost this year?” At one meeting, an elderly member stood up and in a rather expressive manner pointedly asked, “Where’s the beef ?” referring to a once-popular TV commercial. Having gone through the ranks of leadership, from chapter president to member of the ASID Chapter Support Team, from task forces to councils, and now on the Society’s board, I have addressed these questions more than once. And for me, the answer is clear. First, membership comes with a number of “passive” benefits. The first, of course, is being associated with the largest interior design organization in North America. ASID represents the best practices of interior design and its impact on the economic, physical and psychological quality of life. The ASID appellation is globally recognized and communicates an inclusion in a Society that is continually examining the ever-changing design profession. As a member benefit, you have an opportunity to brand yourself through the ASID Designer Referral Service. Consider it as your own mini-website connected directly to the brand of ASID. With research like the annual Interior Design Environmental Scan, ASID continues to be the thought leader to inform and educate members about issues that impact the practice of design, such as sustainability, design for aging and legislation that expands our areas of practice. Secondly, to fully benefit from a membership in the Society, one must take an “active” approach. Attending chapter functions like continuing education events, networking with Industry Partners and stepping into volunteer positions requires action on your part.
OVER THE PAsT several months I
Becoming active in your chapter, participating in a task force or joining a committee builds your connection with those in the profession. Working with others on a council helps to build leadership skills that can be directly applied to your business and your work with clients. Accepting a volunteer position on a chapter board means learning the strategic planning process, a backbone for growth and development in this Society, in design firms and in client businesses. Get even more from your membership by participating in such activities as mentoring students who are taking their first steps into the profession. Help them to discover what great design means to the built environment. Through our REGREEN webinars and live workshops, you will find knowledge to create eco-friendly residential remodels and become considerate of the planet’s resources. ASID provides the STEP program nationwide to help members prepare for the NCIDQ exam. Passing this exam will provide you the credibility to successfully compete in today’s challenging marketplace. Many members already know what ASID benefits mean to them. I received a letter from long-time member Donald Didier, ASID, who wrote, “I took the time each month to make a trip from [Ft. Wayne] to Indianapolis to attend our chapter meetings. I also made a point of getting involved in every committee and project I could. Attending the meetings was the source of getting to dialogue with my peers, which added fresh perspectives to my own.” Donald, you made my day, because membership leads to developing rewarding, meaningful relationships So today I challenge you. You cannot remain vital in business or connected to your profession by being a just a checkbook member. Be involved more deeply with your Society. And when you are, you’ll find the “beef” is in the benefits. i
Karen Berube, K.designs
PUBLIsHED MAy 2011/AId-SO211/5375
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PROjECT MANAgER Megan Sapp
NAyLOR TEAM PUBLIsHER Jill Andreu ADVERTIsINg ART effie Monson
DEsIgN & ART PRODUCTION
erik Henson at (800) 369-6220.
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, patricia Nolin, Marjorie pedrick, Mark Tumarkin
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sUBMIssIONs & CORREsPONDENCE
Volume 13, Number 2, ASID ICON (ISSN 15270580) is published four times a year in March, June, September and december for the American Society of Interior designers by Naylor, LLC, 5950 NW first place, Gainesville, fL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2011 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a benefit of membership in the American Society of Interior designers. ASID ICON is printed on Rolland enviro100 paper, containing 100% post-consumer fiber and manufactured using biogas energy. Rolland enviro100 is certified ecoLogo, processed chlorine free and fSC recycled. The use of every ton of Rolland enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Michael A. Thomas, FASID
4 icon summer/11
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Summer 2011
ASID Icon - Summer 2011
Table of Contents
2011 ASID Awards
2011 Class of ASID Fellows
Resource Guide & Advertisers
ASID Icon - Summer 2011