ASID Icon - July/August 2010 - (Page 23) ENVIRONOTES/ By Sharlyn Underwood, ASID, LEED AP Bright Ideas ENGAGING DESIGNERS WITH GREEN/ SUSTAINABILITY, GREEN, ENERGY-EFFICIENT and environmental design are increasingly prevalent buzzwords in the design and construction industry. In fact, many would argue that they are as integral to today’s interior designer as accessibility and life safety codes. Yet despite the numerous interior designers— many of them LEED Accredited Professionals—that are marketing their work as green, some designers remain disengaged from the conversation. As a Society, ASID has a role to play in engaging—and inspiring—our members in the ongoing and ever-changing sustainable conversation. As an organization, we ask ourselves questions such as • How can ASID engage interior designers with the tangible aspects of sustainable design? • How can sustainable design be taken beyond LEED? • How can we link designers and clients to the personal and passionate nature of sustainable design? • How can ASID help designers understand their relevance to these issues? • How can ASID broaden its efforts to have its members embrace sustainable design? To consider these questions, we spoke with sustainable experts with a diverse set of experiences and backgrounds—interior design, architecture and manufacturing—in order to gain their insight on how we can help make sustainability resonate with all ASID stakeholders. THE BOTTOM LINE “We’ve learned that sustainability most resonates when it’s tied to economic issues such as making and proving the business case for green, and demonstrating to designers how green strategies will contribute to bottom line results for their clients—and also for their own practices,” shares Penny Bonda, FASID, LEED AP, a sustainability pioneer and founding chair of the ASID Sustainable Design Council and the USGBC Committee for LEED for Commercial Interiors. As an example, Bonda cites a colleague who tells his clients the following: “I can provide you with an interior that will deliver a healthier environment, use less energy, conserve water and respect the planet’s resources, all at a lower cost. Would you be interested in that?” Perhaps stating the obvious, Bonda affirms: “No one says no to that.” Continued on page 25 www.asid.org july/august/10 icon 23 http://www.asid.org Table of Contents for the Digital Edition of ASID Icon - July/August 2010 ASID Icon - July/August 2010 Contents President's Letter Of Note Innovations The Art of Understanding Kitchen Cognition Up Close Spotlight Environotes Design for Life Industry Inside ASID Grassroots Showroom Resource Guide & Advertisers Needful Things ASID Icon - July/August 2010 http://www.nxtbook.com/naylor/AIDQ/AIDQ0213 http://www.nxtbook.com/naylor/AIDQ/AIDQ0113 http://www.nxtbook.com/nxtbooks/naylor/AIDQ0412 http://www.nxtbook.com/nxtbooks/naylor/IPFocus_July2012 http://www.nxtbook.com/nxtbooks/naylor/AIDQ0312 http://www.nxtbook.com/nxtbooks/naylor/AIDQ0212 http://www.nxtbook.com/nxtbooks/naylor/IPFocus2012 http://www.nxtbook.com/nxtbooks/naylor/AIDQ0112 http://www.nxtbook.com/nxtbooks/naylor/IPFocus2011 http://www.nxtbook.com/nxtbooks/naylor/AIDS0411 http://www.nxtbook.com/nxtbooks/naylor/AIDS0311 http://www.nxtbook.com/nxtbooks/naylor/AIDS0211 http://www.nxtbook.com/nxtbooks/naylor/AIDS0111 http://www.nxtbook.com/nxtbooks/naylor/AIDS0610 http://www.nxtbook.com/nxtbooks/naylor/AIDS0510 http://www.nxtbook.com/nxtbooks/naylor/AIDS0410 http://www.nxtbook.com/nxtbooks/naylor/AIDS0310 http://www.nxtbook.com/nxtbooks/naylor/AIDS0210 http://www.nxtbook.com/nxtbooks/naylor/AIDS0110 http://www.nxtbook.com/nxtbooks/naylor/AIDS0609 http://www.nxtbook.com/nxtbooks/naylor/AIDS0509 http://www.nxtbook.com/nxtbooks/naylor/AIDS0409 http://www.nxtbook.com/nxtbooks/naylor/AIDS0309 http://www.nxtbook.com/nxtbooks/naylor/AIDS0209 http://www.nxtbook.com/nxtbooks/naylor/AIDS0109 http://www.nxtbook.com/nxtbooks/naylor/AIDS0608 http://www.nxtbook.com/nxtbooks/naylor/AIDS0508 http://www.nxtbook.com/nxtbooks/naylor/AIDS0408 http://www.nxtbook.com/nxtbooks/naylor/AIDS0308 http://www.nxtbook.com/nxtbooks/naylor/AIDS0208 http://www.nxtbook.com/nxtbooks/naylor/AIDS0108 http://www.nxtbook.com/nxtbooks/naylor/AIDS0607 http://www.nxtbook.com/nxtbooks/naylor/AIDS0507 http://www.nxtbook.com/nxtbooks/naylor/AIDS0307 http://www.nxtbook.com/nxtbooks/naylor/AIDS0207 http://www.nxtbookMEDIA.com
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