ASID Icon - July/August 2010 - (Page 4)
DIRECTOR OF RESEARCH & KNOWLEDGE RESOURCES
EDITOR Kerry O’Leary
ASID STAFF MANAGING EDITOR Jennifer Lipner
Michael Alin, Hon. FASID
Sari Graven, FASID
Predictions can seem like a fool’s game—“television is a ﬂash in the pan” or “there is no reason for any individual to have a computer in his home”—but dreams are different.
– Center for Association Management
ONE OF THE reasons ASID continHeather Zimmerman
PUBLICATION DIRECTOR Erik Henson
PROJECT MANAGER Megan Sapp
NAYLOR TEAM PUBLISHER Jill Andreu
Karen Berube, K.Designs
DESIGN & ART PRODUCTION
Oswald Cameron, Sam Ezeji
ues to thrive and attract new members is because we are a leader. We have been at the forefront of every major progression in our profession: the development of educational standards as a founder of CIDA, the development of professional standards as a founder of NCIDQ, a founding member of USGBC and its work on environmentally/socially responsible design, and a contributor to code development with the International Codes Council. We continue to lead in the legislative arena while maintaining our commitment to emerging methodologies and markets, like evidence-based design and design for aging. This year ASID is celebrating its 35th anniversary. Each of these groundbreaking endeavors has contributed to our success. However, these are ﬂuid times; success now does not mean success tomorrow. Along with our staff, the ASID Board of Directors is responsible for the development and implementation of today’s accomplishments. But perhaps even more importantly, we are responsible for directing the future of the Society. In a 2010 article published in Associations Now magazine, three association thinkers challenge us to stop predicting the future (predictions are often wrong) and to start dreaming about the association we would like to be in 20 years. What will ASID look like in 2030? Who will it serve? What ground must we break to ensure our value to members and relevance to society? I began to dream about an association that • Eschews exclusivity in favor of diversity and creativity • Connects with non-traditional partners to deepen knowledge and solve problems • Deﬁnes leadership as the primary beneﬁt of membership • Offers certiﬁcation programs that validate members via experience and credentials
Confers roles and recognition based on participation, rather than member category • Deﬁnes benchmark “professional” practices • Promotes ethical standards of practice • Thrives as an engine of knowledge and learning, focused on solving social, economic and environmental challenges • Invites co-creation of ideas among its volunteers • Relies on new forms of media to engage the profession and mobilize quickly around the issues of the day • Finds, engages and grooms emerging and recognized industry and professional leaders. As an association, our ability to lead in the areas of advocacy, education, recognition and networking is also changing, challenging us to re-think the role of associations in the 21st century. For example, we have not yet mastered the rapid methods of mobilization that our legislative activities now demand. We’ve also seen the emergence of for-proﬁt groups offering continuing education, targeting “proﬁtable” awards programs and/or providing facilitated social networking sites. If ASID is to sustain its leadership role, we must evolve to meet the changing needs of the profession alongside the changing role of associations. After 35 years we have a loyal membership, a great record of accomplishments and an enviable level of stability. But what’s next? What is the association of your dreams? i
Erik Henson at (800) 369-6220.
ADVERTISING ART Effie Monson
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin
PUBLISHED JULY 2010/AID-S0410/9661
POSTMASTER CHANGES OF ADDRESS ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.
ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 firstname.lastname@example.org
SUBMISSIONS & CORRESPONDENCE
Volume 12, Number 4, ASID ICON (ISSN 15270580) is published six times a year in January, March, May, July, September and November for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a beneﬁt of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer ﬁber and manufactured using biogas energy. Rolland Enviro100 is certiﬁed EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Sari Graven, FASID
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - July/August 2010
ASID Icon - July/August 2010
The Art of Understanding
Design for Life
Resource Guide & Advertisers
ASID Icon - July/August 2010
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