ASID Icon - Winter 2011 - (Page 4)
DIRECTOR OF RESEARCH & KNOWLEDGE RESOURCES
CONTRIBUTING EDITOR Kerry O’Leary
ASID STAFF MANAGING EDITOR Jennifer Lipner
Thom Banks, Hon. FASID
ACTING EXECUTIVE DIRECTOR
Lisa Henry, FASID, LEED AP
The “Metrics of Welfare” Add Up to More Value
It is a goal at ASID to link design outcomes and value in our research, communications and marketing to help members and the public better express and understand the potential of interior design to impact human welfare.
DOES GOOD INTERIOR design
Karen Berube, K.Designs
PUBLICATION DIRECTOR Erik Henson
PROJECT MANAGER Megan Sapp
NAYLOR TEAM PUBLISHER Jill Andreu
DESIGN & ART PRODUCTION
Sam Ezeji, Danielle Theroux
help people lead healthier, happier lives? Can the right design solutions help give businesses a competitive edge? Is there a relationship between interior design and people’s health, safety and welfare? If you have observed and experienced outcomes driven by interior design you know the answer to these questions: YES! As a profession we can do a better job of quantifying and communicating the human welfare outcomes of speciﬁc design solutions. That is one call to action I gleaned from reading the work that University of Minnesota’s College of Design Professors Denise A. Guerin, PhD, FASID and Caren S. Martin, PhD, FASID in their comprehensive recent update of The Interior Design Profession’s Body of Knowledge and its Relationship to People’s Health Safety and Welfare. This work is the product of the alignment and support of six of the major interior design organizations of North America. Together, these entities (ASID, CIDA, IDC, IDEC, IIDA, NCIDQ) represent the U.S. and Canadian profession’s full scope of interests, from education, accreditation and licensing to practice communities, advocacy and outreach. The authors assert that an overarching role and aspiration of interior design is improving human welfare and that the profession would beneﬁt by increasing its focus on the aspect of welfare, speciﬁcally, in terms of future research, regulation and practice. The profession needs this focus, and we also need to accompany the focus on welfare with measurement and advocacy of the outcomes which we document. At ASID, we increasingly articulate the value of design in terms of human welfare. “Welfare” may be expressed in different ways: improved business results, better human and environmental health, enhanced learning outcomes, or delight. We
recognize that it is incumbent upon interior designers and the profession’s advocates to step into the realm of the “metrics of welfare” and use the language of measurable outcomes in our communication about interior design and value in all types of spaces. It is a goal at ASID to link design outcomes and value in our research, communications and marketing to help members and the public better express and understand the potential of interior design to impact human welfare. The economic challenges which are facing interior designers are enormous. Now is the time to leverage every available tool to help secure business and tell the greater story of the power of the interior. It is more important than ever to communicate the beneﬁt of more design to generate better outcomes for clients rather than less design driven strictly by ﬁrst cost considerations. ASID is committed to design research as a strategic initiative in 2012. We have further committed to communicating the interior designer’s critical contribution to quality of life in speciﬁc and measurable terms. I encourage you to get familiar with the Body of Knowledge report. You can download a copy of the Executive Summary or full report at www.idbok. org. As a uniﬁed profession, we can shape a vocabulary, promote the human welfare beneﬁts of interior design, and raise expectations of the performance of interior space. It can deliver big results! i
Erik Henson at (800) 369-6220.
ADVERTISING ART Effie Monson
EDITOR Leslee Masters
Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin
PUBLISHED DEC 2011/AID-S0411/5377
POSTMASTER CHANGES OF ADDRESS ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.
ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 email@example.com
SUBMISSIONS & CORRESPONDENCE
Volume 13, Number 4, ASID ICON (ISSN 1527-0580) is published four times a year in March, June, September and December for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a beneﬁt of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer ﬁber and manufactured using biogas energy. Rolland Enviro100 is certiﬁed EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.
Lisa Henry, FASID, LEED AP
the magazine of the american society of interior designers
Table of Contents for the Digital Edition of ASID Icon - Winter 2011
design for life
resource guide & advertisers
IP Focus 2011
ASID Icon - Winter 2011
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