ICON - The magazine of the American Society of Interior Designers - (Page 10) president’s message THE MAGAZINE OF THE AMERICAN SOCIETY OF INTERIOR DESIGNERS Sep/Oct 07 ASID President Rita Carson Guest, FASID Executive Director Michael Alin, Hon. FASID Help Us Help You to Promote the Value of Your Design Rita Carson Guest, FASID Recently a reporter asked what I enjoy most about my work. For me, it is the excitement and joy from clients whose businesses are more successful and whose lives are better after they occupy their new office or home. While it is exciting to see a well-designed interior come together, it is more exciting to have clients who truly appreciate the value of our work. ASID wants to tell the stories of people whose lives and businesses are more successful because of the work of our members. We are collecting images of members’ work along with the stories of how that work improves lives and businesses. You can assist us by gathering the materials we need to promote the value of your work. How can you help? • Gather evidence of how the effect of your work has improved your clients’ business or life. • Collect images of your work along with a story about the success of your work. • Collect stories from your clients about the positive changes they experience as a result of the new space you designed for them. Ask permission to share the story and to quote them. • Tell the stories behind the beautiful photos of your work. • Use your photos and stories in your marketing material to promote the value of your work. • Share your images and materials with the media. Encourage them to include the hidden value of your design solutions in the article about your work. • Share your material with ASID by sending it to Michael Berens, our director of research and knowledge resources, at mberens@asid.org, to help ASID promote the value of our members’ work. In this issue of ASID ICON (see page 50), there is an article about optimizing your profitability. I believe our best opportunity to make more profit is to prove the value of our work to consumers. ASID will be working this year to promote the value of work by ASID designers in our new ad campaign, both in print ads and through Internet advertising. Be sure to also sign up for the new and improved ASID Designer Referral Service that allows you to upload images of your work and promote your business through a professionally designed template that is easy to use. ASID will promote the services of our members in upcoming advertising campaigns that specifically refer consumers to the referral service. (If you were registered with the old referral service, you still need to re-register with the new one.) Together we can create a better understanding among consumers of our profession and the value of our work. ASID Staff Editor Jennifer M. Lipner Associate Editor Kerry O’Leary Director of Research & Knowledge Resources Michael Berens Design & Art Production Karen Berube, K.Designs ASID ICON Editorial Advisory Council John Connell, AIA; Laura Ethridge-Morris, ASID; Judy Fosshage, ASID; Janel N. Fowler, ASID; Maria LaPiana, editor, Connecticut Home & Garden; David Michael Miller, ASID; Melinda Sechrist, FASID; Katie Weeks, senior editor, Contract magazine Send submissions and correspondence to ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 (202) 546-3480 • (202) 546-3240 fax publications@asid.org Publisher Charles Popper Project Manager Heather Ciocca Publication Director Erik Henson Marketing Associate Jessica Craik Sales Representatives Rya Boyce, Debbi Brown, Jennifer DiCapua, Shane Holt, Heather Locke, Hector Lopez, Bill Lovett, Marjorie Pedrick, Albert Quintero, Josh Rothburd, Mark Tumarkin, Chris Vermeulen, Paul Walley, Marcus Weston, Shawn Wiggins, Jason Zawada Editor Michael Senecal Designer Emma Law Advertising Art Sharlene MacCoy For advertising information, please contact Erik Henson at (800) 369-6220. Volume 9, Number 5, ASID ICON (ISSN 1527-0580) is published six times a year in January, March, May, July, September and November for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2007 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a benefit of membership in the American Society of Interior Designers. Published August 2007/AID-S0507/5812 Postmaster send changes of address to: ASID ICON, c/o ASID Advantage, 608 Massachusetts Ave., N.E., Washington, DC 20002-6006. 10 ASID ICON | THE MAGAZINE OF THE AMERICAN SOCIETY OF INTERIOR DESIGNERS
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