ICON - The magazine of the American Society of Interior Designers - (Page 9) THE MAGAZINE OF THE AMERICAN SOCIETY OF INTERIOR DESIGNERS September/October 07 16 features Innovative Materials More than ever, designers have the opportunity—and responsibility—to explore the creative possibilities of the materials being developed and marketed today. BY J E N N Y S . R E B H O L Z , A L L I E D M E M B E R A S I D 30 36 Designed to Sell Retail environments use cutting-edge design to prove they are after buyers’ hearts, not just their cash. BY K E R R Y O ’ L E A R Y 30 Urban Living: New Spaces, New Solutions Today’s urban dwellers fit a broad range of styles and demographics, allowing designers to get creative with multiunit life. BY PA M J A N I S 44 50 Optimizing Profitability: Getting the Most Out of Your Design Business Interior design is a tough business in which to make a living. A first step of success is to get the most dollars out of your firm’s efforts. BY J U L I E WA R R E N 44 departments 10 16 24 54 56 58 President’s Message Good to Know Innovations Thinking Green Aging in Style Industry 62 70 74 77 78 Inside ASID Grassroots Showroom Advertisers Resource Guide COVER PHOTO COURTESY BROWNS SHOE SHOPS. DESIGN BY GOYETTE INTERNATIONAL DESIGN. THIS LOUNGE-LIKE SHOE STORE IN DOWNTOWN MONTREAL USES A VARIETY OF HIGH-END, CUTTINGEDGE MATERIALS IN ITS DESIGN, INCLUDING BACKLIT RESIN PANELS BY 3FORM. ASID ICON is printed on Fortune paper, using vegetable-based inks. Fortune paper contains 10% total recovered fiber/all post-consumer fiber, and meets EPA and FTC guidelines for recycled coated papers. ASID ICON | SEP/OCT 2007 9
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