ICON - The magazine of the American Society of Interior Designers - (Page 26)

SPECIAL ADVERTISING SECTION It’s Simmons’ ﬁnest bed yet. And after 82 years, that’s saying something. TO CREATE A BED that is nothing short of indulgent, Simmons took their most popular and comfortable bed, the Beautyrest® mattress, and made it even more luxurious. The results will leave your customers feeling completely rested every morning. Not to mention, a little bit spoiled. The new Beautyrest Black™ mattress features opulent fabrics like all natural modal yarn blended with cashmere, generous layers of soft memory and natural latex foam, a thick and enveloping pillow top and stronger, motion dampening Advanced Pocketed Coil™ springs. After one night on a Beautyrest Black™ mattress, your customers will wonder how they ever slept before. Features of the Beautyrest Black™ Collection Luxurious silk, wool and alpaca comfort layers. True foam encasement for sleeping comfort right to the edge. Generous layers of memory foam and natural latex. Circular knit fabric with 100% modal yarn blended with breathable cashmere. Advanced Pocketed Coil™ springs for enhanced motion separation and durability. A brief summary of a long tradition of luxury. The Beautyrest Black™ brand may be new, but its heritage dates back to 1925. That’s when Simmons introduced the original Beautyrest® mattress, which featured their Pocketed Coil® springs. The comfort of the Beautyrest® mattress gave it immediate popularity. It earned praise from two of the nation’s most renowned innovators, Henry Ford and Thomas Edison. Even First Lady Eleanor Roosevelt gave it her seal of approval. Over the years Simmons continued to reﬁne the Beautyrest® brand by improving motion separation and conformability, making it the ideal bed for couples. The Beautyrest Black™ collection, which features the new and enhanced Advanced Pocketed Coil® spring, is another step in their goal to give your customers the most luxurious and undisturbed night’s sleep possible. Of course, a bed like no other deserves the only spring of its kind. In creating the Beautyrest Black™ collection, Simmons also set out to design a spring that is truly exceptional. To increase strength and durability, each new Advanced Pocketed Coil® spring is made up of three individual coils woven together. Joined by the hundreds, the one-of-a-kind Advanced Pocketed Coil™ spring system conforms effortlessly to the body’s unique shape. Making every night spent on a Beautyrest Black™ mattress eight hours of pure, undisturbed luxury. To see the different models of the Beautyrest Black™ collection and each model’s speciﬁcations, visit www.beautyrestblack.com

Table of Contents Feed for the Digital Edition of ICON - The magazine of the American Society of Interior Designers

ICON - The magazine of the American Society of Interior Designers Contents President’s Message Good to Know Innovations Breathing Life into a Building Designs for Senior Living On the Move Thinking Green Aging in Style Industry Inside ASID Grassroots ASID National Industry Partner Focus Showroom Advertisers Resource Guide Annual Articles Index

ICON - The magazine of the American Society of Interior Designers

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