APSP Quarterly - Spring 2008 - (Page 33) Today, more than 600 dealers are enrolled in the Dealership Certification Program, and nearly 400 of them have achieved certification. This program was born with the Grow Boating Initiative and will have a dramatic impact on the boater’s experience and the long-term perceptions of the boating industry. We’ve documented that certified dealerships score at least two points higher on their Consumer Satisfaction Index (CSI) scores and are improving 2.5 times as fast as their non-certified counterparts. Further, consumers rate the product significantly higher when purchased through a certified dealership. That’s the same product, but a better consumer experience showing up in CSI scores as a testament to what we’re doing through Grow Boating. In our industry, water access is a major threat to boating. We’ve begun to build a set of tools that are being used to influence local developers and decision makers by quantifying the economic impact of removing (or adding) slips from (to) their communities. We now have tools to tell this story in every community around the country and to mobilize stakeholders (including industry, boaters and complementary businesses), who are a part of the Water Access Alliance, when access issues arise. While these are clearly long-term programs that will dramatically improve the boating experience and ultimately help to retain current boaters longer, we’ve also begun attracting new people into boating through our national integrated marketing program, Discover Boating. SP RING 2008 | 3 3
Table of Contents Feed for the Digital Edition of APSP Quarterly - Spring 2008 APSP Quarterly - Spring 2008 Contents President's Message Chairman's Message International Awards of Excellence Spotlight Quality and Innovation If You're Still in the Pool Business, You're Leaving Money on the Table Gunslingers for Sale-s Can Pool Builders Hedge a Tough Year With... Hedges? Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa Grow Boating Initiative Helps Industry Imagine a Better Tomorrow First Ever CBP of the Year Award Presented at Inaugural CBP Recognition Dinner Safety Department News & Resources Advertiser's Index APSP Quarterly - Spring 2008 APSP Quarterly - Spring 2008 - APSP Quarterly - Spring 2008 (Page 1) APSP Quarterly - Spring 2008 - APSP Quarterly - Spring 2008 (Page 2) APSP Quarterly - Spring 2008 - APSP Quarterly - Spring 2008 (Page 3) APSP Quarterly - Spring 2008 - APSP Quarterly - Spring 2008 (Page 4) APSP Quarterly - Spring 2008 - Contents (Page 5) APSP Quarterly - Spring 2008 - Contents (Page 6) APSP Quarterly - Spring 2008 - President's Message (Page 7) APSP Quarterly - Spring 2008 - President's Message (Page 8) APSP Quarterly - Spring 2008 - Chairman's Message (Page 9) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 10) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 11) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 12) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 13) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 14) APSP Quarterly - Spring 2008 - International Awards of Excellence Spotlight Quality and Innovation (Page 15) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 16) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 17) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 18) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 19) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 20) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 21) APSP Quarterly - Spring 2008 - If You're Still in the Pool Business, You're Leaving Money on the Table (Page 22) APSP Quarterly - Spring 2008 - Gunslingers for Sale-s (Page 23) APSP Quarterly - Spring 2008 - Gunslingers for Sale-s (Page 24) APSP Quarterly - Spring 2008 - Can Pool Builders Hedge a Tough Year With... Hedges? (Page 25) APSP Quarterly - Spring 2008 - Can Pool Builders Hedge a Tough Year With... Hedges? (Page 26) APSP Quarterly - Spring 2008 - Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa (Page 27) APSP Quarterly - Spring 2008 - Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa (Page 28) APSP Quarterly - Spring 2008 - Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa (Page 29) APSP Quarterly - Spring 2008 - Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa (Page 30) APSP Quarterly - Spring 2008 - Creating a Shared Vision: An Interview with PoolCorp CEO Manny Perez de la Mesa (Page 31) APSP Quarterly - Spring 2008 - Grow Boating Initiative Helps Industry Imagine a Better Tomorrow (Page 32) APSP Quarterly - Spring 2008 - Grow Boating Initiative Helps Industry Imagine a Better Tomorrow (Page 33) APSP Quarterly - Spring 2008 - Grow Boating Initiative Helps Industry Imagine a Better Tomorrow (Page 34) APSP Quarterly - Spring 2008 - Grow Boating Initiative Helps Industry Imagine a Better Tomorrow (Page 35) APSP Quarterly - Spring 2008 - First Ever CBP of the Year Award Presented at Inaugural CBP Recognition Dinner (Page 36) APSP Quarterly - Spring 2008 - First Ever CBP of the Year Award Presented at Inaugural CBP Recognition Dinner (Page 37) APSP Quarterly - Spring 2008 - First Ever CBP of the Year Award Presented at Inaugural CBP Recognition Dinner (Page 38) APSP Quarterly - Spring 2008 - Safety Department (Page 39) APSP Quarterly - Spring 2008 - News & Resources (Page 40) APSP Quarterly - Spring 2008 - News & Resources (Page 41) APSP Quarterly - Spring 2008 - Advertiser's Index (Page 42) APSP Quarterly - Spring 2008 - Advertiser's Index (Page 43) APSP Quarterly - Spring 2008 - Advertiser's Index (Page 44)
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