APSP Quarterly - Winter 2008 - (Page 11)

publications, available to the public through its website. APSP Sources of Funds Other 7% APSP Uses of Funds General and Administrative 9% Regional Service Centers 12% Dues 59% Membership, Expo 24% Promotion, Communication, Research, Awards of Excellence 25% Communication and Promotion During the spring of 2007, APSP developed a communications plan aimed at making the association the hub of information and insight for the industry. In addition to reworking the APSP.org website, the plan called for the development of several new initiatives. The new weekly electronic newsletter, APSP Industry Currents; the revamped website, APSP.org; and the new APSP quarterly magazine, AQ, are all coordinated to provide improved communication with members. The new vehicles are designed to reflect regional and industry-segment happenings and, with the help of our research partner, P.K. Data, highlight market research. Technology upgrades in the APSP database and website have created an effective portal for APSP communication, education and product delivery. Our engagement of Gibbs & Soell, a New York public relations fi rm, continues to improve our media relations. A new APSP manager of consumer safety, named in July, is now coordinating our critical safety messaging. Throughout 2007, the Hot Tub Council has led efforts within the hot tub industry to explore a promotional initiative patterned on the success of similar promotions within the recreational vehicle and boating industries (see Hot Tub Council, p. 14). APSP has fully supported the initial planning efforts and will remain in full support as the initiative goes forward. In fall of 2006, APSP re-launched HotTubLiving.com, with a new look geared toward baby boomers at the peak of their earning years. The new website includes messaging about three main benefits of hot tub use: wellness, family connection and backyard experience. APSP also unveiled its redesigned PoolPeopleUSA.com website with a focus on user-friendly services. The site offers information on construction, remodeling, design, maintenance, safety, aftermarket products and an easy-to-use dealer locator. Investments 11% Registration fees 7% Royalties 6% Sales 10% Education 10% Advocacy and Standards 20% In October 2006, APSP launched the Pool and Spa Industry Search, a unique online tool that gives consumers and industry professionals immediate access to a broad array of product and service listings without the clutter of a general Internet search. Education For many, education is a prime reason to join APSP. Following the recommendations of a special Education Task Force, a new Career Institute is being launched with a new Board of Regents to oversee it. Our valued CBP Certified Building Professional® and CSP Certified Service Professional® programs are becoming more accessible, enhanced by new virtual learning technology. New courses are also being planned to promote better application of the ANSI/APSP standards. During 2006-2007, 520 students enrolled in APSP’s CSP Certified Service Professional® and CBP Certified Building Professional® programs. A new Building Professional II Correspondence Course was rolled out in November 2006. The Advanced Pool Builder Program offered high-level technical seminars on topics such as water feature design, vanishing edge pools and flame effects. The Advanced Service Program of- APSP has expanded its role as an advocate for safety in the pool, spa and hot tub industry. W INTE R 2008 | 11 http://APSP.org http://APSP.org http://PoolPeopleUSA.com

Table of Contents Feed for the Digital Edition of APSP Quarterly - Winter 2008

APSP Quarterly - Winter 2008 Contents President's Message Guest Editorial APSP Annual Report Hot Tub Council Initiative to Speak with One Voice Suction Safety Challenging the Process Industry Update Keeping Pace: Staying on the Cutting Edge With Lifelong Learning APSP News & Resources Advertisers' Index

APSP Quarterly - Winter 2008

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