APSP Quarterly - Winter 2008 - (Page 33)

Ov er t What percentage of your pools are added to newly builth e p ast fiv e y e the past fio uryears, hassyour average selling price…? Over ars, h as y ve av er ag e ell ing pric e …? homes? 52% Same 15% Decreased 4% 15% 4% 100% 0% Mean Increased 81% On a related topic, pool remodeling is becoming a larger slice of the residential inground pool business. By P.K. Data estimates, the average age of a pool in the U.S. is now nearly 25 years. That means that many pools are (or should be) in their second generation of cosmetic overhaul. It turns out, in fact, that it is getting to be a big business for many builders. Wh at pe rc en ta ge of yo ur of your business is comprised ofa nd/ or maj or What percentage b usin es s is c omp rise d of re mo d eling re pair s? Finally, we know that many builders will place limits on the distance for which they are willing to accept new contracts, depending on factors such as selling price and region of the country. But we were interested in quantifying that on a national scale. How many miles from your office will you accept new jobs? remodeling and/or major repairs? ∙Mean: 75 ∙Minimum: 10 (4%) ∙Maximum: 400 (4%) Retailers 24% 15% Next we shift to ar retailers of ye tubs Ho w is y o ur st or e tr affic com ptheed with l asthot ar ? and swimming pool products. And the inevitable question that comes up is… How is your store traffic compared with last year? 2% Declined 31% 0% Mean 100% Improved 45% What is the average cost of a remodel job? ∙Mean: $8,400 ∙Median: $5,000 One metric of any industry is the extent to which it is able to sustain product pricing to the consumer. In 2004, P.K. Data determined that the average selling price of a new inground residential swimming pool was slightly over $36,000. Today it appears that the average selling price continues to climb. Same 24% What is the average selling price of a new pool installation? ∙Mean: $40,400 ∙Median: $35,000 Most of the “improved” responses came from retailers who sold only pool products (as opposed to only hot tubs). 1Many hot tub retailers felt their traffic gains came from non-hot tub related products such as grills and outdoor furniture. How much better? ∙Mean: 20% 1 How much worse? ∙Mean: 14% Note that 28% of our sample sold only poolrelated products, 10% sold only hot tubs and related products, and 62% sold both. W INTE R 2008 | 3 3

Table of Contents Feed for the Digital Edition of APSP Quarterly - Winter 2008

APSP Quarterly - Winter 2008 Contents President's Message Guest Editorial APSP Annual Report Hot Tub Council Initiative to Speak with One Voice Suction Safety Challenging the Process Industry Update Keeping Pace: Staying on the Cutting Edge With Lifelong Learning APSP News & Resources Advertisers' Index

APSP Quarterly - Winter 2008

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